The Sharjah Chamber of Commerce and Industry, through its Hotel Sector Working Group, discussed ways to improve the performance of the tourism and hotel industry in the emirate. They introduced ambitious plans to revitalize domestic tourism by launching innovative promotional packages and exclusive hotel offers targeting residents and visitors during the Eid al-Fitr holiday.
This discussion took place during a regular meeting held by the Hotel Sector Working Group at the Sharjah Chamber’s headquarters, attended by Fadi Musharrafiya, the group’s chairman, committee members, and officials from the chamber’s sectoral working groups. The attendees explored strategies to enhance hotel services and bolster the emirate’s appeal as a preferred family and tourist destination.
The meeting highlighted growth opportunities observed in the tourism sector in Sharjah, supported by positive indicators recorded for 2025, revealing a 38% increase in tourism activity.
Moreover, the emirate’s hotels experienced significant guest influx during Ramadan, particularly due to the diverse iftar and suhoor offerings provided by the hospitality establishments, which helped stimulate tourism and trade and foster a distinctive Ramadan atmosphere, paving the way for an active tourism season during the holiday.
The Sharjah Chamber of Commerce and Industry emphasized that supporting the tourism and hospitality sector is central to the comprehensive economic vision of the emirate, guided by wise leadership aiming to establish Sharjah as a leading cultural and tourist destination both regionally and internationally.
They noted that the tourism sector is a vital contributor to sustainable economic growth and the creation of new opportunities for investment and entrepreneurship. The chamber reiterated its commitment to supporting the hotel sector through initiatives and practical solutions that enhance its competitiveness, leveraging the flexible investment environment and legislative facilitation provided by the emirate.
Ramadan Momentum
Fadi Musharrafiya remarked that the hotel sector in Sharjah witnessed a significant revival during the Ramadan season, reflecting a growing confidence in the local tourism market.
He pointed out that this momentum presents an opportunity to boost performance during the Eid al-Fitr holiday by launching attractive promotional offers and accommodation packages for residents and visitors.
Furthermore, he mentioned that hospitality establishments are collaborating with the Sharjah Chamber to offer a variety of experiences, including family stay packages and environmental and heritage tourism experiences unique to the emirate, aiming to increase occupancy rates and broaden visitor demographics.
Competitive Offers
The meeting discussed several proposals and initiatives aimed at enhancing the performance of the hotel market during the holiday, notably launching exclusive packages to encourage residents within the country to celebrate Eid al-Fitr in Sharjah, taking advantage of the tourism, entertainment, and cultural features the emirate offers.
The initiatives also included providing comprehensive hotel experiences that combine luxury hospitality with entertainment at competitive prices suitable for various segments of society, contributing to the emirate’s attractiveness as an ideal destination for family vacations.
The meeting concluded with a strong emphasis on enhancing coordination and integration between hospitality establishments and government and tourism entities, ensuring full readiness to welcome visitors during the Eid al-Fitr holiday. Marketing the offers and tourism packages was deemed essential to achieve widespread outreach, further solidifying Sharjah’s position on the regional tourism map.