The Khalifa Fund for Enterprise Development has entered into a Memorandum of Understanding (MoU) with Kita, an international on-demand delivery platform supported by Metawan, a technology-focused company. This collaboration aims to empower Emirati entrepreneurs in the food and beverage sector in Abu Dhabi and facilitate their integration into the digital economy. The initiative seeks to enhance their presence in modern sales channels and provide a comprehensive support system that can help expand their customer base and stimulate growth.
Present at the signing ceremony was Moza Obaid Al Nuaimi, CEO of the Khalifa Fund for Enterprise Development. The agreement was signed by Khalifa Said Al Kuwaiti, Executive Director of the Entrepreneurship Sector at the fund, and Lukas Exi, General Manager of Kita in the UAE. This partnership is part of the fund’s efforts to develop quality support pathways for its members, increasing their market presence and extending their reach to a broader audience. The MoU also outlines flexible commercial collaboration frameworks and growth-supporting initiatives aimed at financial sustainability and offering expansion opportunities.
The memorandum includes the implementation of specialized development programs designed to enhance the operational and commercial readiness of projects and improve their competitiveness in a rapidly changing market. It also features initiatives that focus on supporting local businesses by equipping entrepreneurs with the practical tools and knowledge necessary to establish foundations for sustainability and elevate service quality.
The Khalifa Fund members’ establishments will be showcased within the application, highlighting their national identity and reinforcing consumer confidence.
Khalifa Said Al Kuwaiti, Executive Director of the Entrepreneurship Sector at the Khalifa Fund, stated, “Our partnership with Kita represents a significant step in our ongoing efforts to empower Emirati entrepreneurs and enhance the capabilities of startups and SMEs in the food and beverage sector through advanced digital solutions. We are committed to ensuring that every promising idea finds its way to the market and that each Emirati entrepreneur has the necessary tools and capabilities to turn their ambitions into competitive projects. Digital transformation has become essential for any business seeking sustainable growth. We are particularly focused on Al Ain, as a vital hub for innovation and entrepreneurship, developing local project capabilities and connecting them with regional and international opportunities, enabling them to access broader markets and contribute to Abu Dhabi’s diverse and sustainable economy.”
Lukas Exi, General Manager of Kita in the UAE, expressed pride in the partnership with the Khalifa Fund, reflecting their commitment to supporting the entrepreneurial ecosystem in the UAE. Kita believes its role extends beyond providing delivery services, as it aims to enhance the presence of national projects and expedite their integration into the digital economy. Through this collaboration, they seek to create a supportive environment that helps entrepreneurs expand confidently and build sustainable businesses that align with local market expectations.
This collaboration between the Khalifa Fund and Kita stands as an advanced model in supporting Emirati entrepreneurship, combining the fund’s extensive experience in project development and support with Kita’s sophisticated technical and operational capabilities, all within a comprehensive vision to foster a business environment that catalyzes sustainable growth and enhances the long-term success of national projects.