Bloom Holding has announced the launch of the “Guardians of the Nation” program, aimed at honoring frontline heroes in the UAE by offering exclusive benefits through the company’s various sectors, including real estate, education, and hospitality.
This initiative recognizes the contributions of the nation’s protectors, including members of the UAE Armed Forces, the Ministry of Interior, police, civil defense, emergency medical services, and security agencies. It reflects Bloom Holding’s commitment to support those whose efforts in service to the nation and community are beyond measure.
Carlos Wakim, CEO of Bloom Holding, stated, “The ‘Guardians of the Nation’ program is a heartfelt expression of our profound gratitude to the men and women who dedicate their lives to safeguarding our homeland. While no initiative can truly match the extent of their sacrifice, we hope this step offers tangible support and reflects our dedication to standing by them and giving back in a manner that conveys genuine appreciation and deep respect for their service.”
The program is built around a comprehensive set of benefits designed to create sustainable value and an exceptional experience. Within its real estate portfolio, Bloom Holding offers innovative financial solutions tailored specifically, along with flexible ownership plans to cater to both new and existing clients. This includes exclusive discounts of up to 3%, waiving 2% of fees from the Department of Municipalities and Transport in Abu Dhabi, as well as flexible payment plans post-delivery, including options with no down payment (0%), aimed at simplifying the homeownership journey. Besides financial benefits, the program provides a seamless and distinguished experience, ensuring priority in unit allocation, specialized support services from the customer relations team, and an elegant delivery experience crafted to suit family needs.
The “Guardians of the Nation” program also encompasses additional advantages in the education and hospitality sectors, enhancing the overall value for beneficiaries and aligning with their diverse needs.
In the education sector, Bloom Holding provides frontline heroes and their families with a range of tailored benefits through its schools, including a full waiver of registration fees for new students, a 5% exemption from annual tuition fees, and a 5% discount on re-registration fees for current students, which will be applied to the following academic year. Flexible payment plans will also be available for the remainder of the 2025-2026 academic year, offering families increased financial comfort and flexibility. In terms of hospitality, the program includes exclusive benefits at the Abu Dhabi Edition and Marriott Downtown Abu Dhabi hotels, featuring a 20% discount on room rates and a 20% discount on food and beverages.