Umuda and Jaico Expand Their Audience Base in the Abu Dhabi Market

The brands “Omoda” and “JaiKo” have launched an interactive promotional event at the Unit Mall, one of the leading shopping destinations in Abu Dhabi. This unique experience allows visitors to directly drive the latest models and engage with the smart technologies and advanced designs that characterize both brands, showcasing innovation in the automotive industry.

Running throughout June, this initiative is part of a broader strategy implemented by “Mahi Khoury Automotive”, the exclusive distributor for both brands in Abu Dhabi. The aim is to strengthen local presence for “Omoda” and “JaiKo” while expanding their audience through live experiences that bring the vehicles closer to customers, allowing them to test performance, technology, and comfort in one location.

The interactive exhibition features three key models that embody the new identity of the brands: Omoda C5, a futuristic crossover combining bold design and intelligent technologies; JaiKo J7, an SUV that balances spaciousness and practical performance; and JaiKo J8, the most powerful model tailored for enthusiasts seeking strength and safety on diverse roads.

What sets this event apart is that it goes beyond traditional car displays, transforming the designated area into an immersive experience, which includes direct bookings for test drives, consultations with brand experts, and interactive spaces to explore smart driving systems. Visitors can also experience various features such as advanced safety systems, intelligent interior design, and the integration of performance with energy efficiency.

Saj Jabbar, General Manager of “Mahi Khoury Automotive”, remarked, “We believe the best way to introduce our brand is to give the public the opportunity to experience it personally. Through this event, we offer visitors a tangible experience that reflects what Omoda and JaiKo represent in design evolution, technology, and the future vision of vehicles. This marks the beginning of a new dialogue between driver and car.”

In conjunction with this experience, “Mahi Khoury Automotive” is providing two exclusive offers for customers. The first includes a comprehensive set of free benefits: four years or 80,000 kilometers of maintenance, free insurance, free registration, window tinting, an extended warranty for up to ten years or one million kilometers, seven years of roadside assistance, and a two-tone paint job at no additional cost. The second offer provides interest-free financing for five years, making it easier and more flexible for customers to own a vehicle from Omoda or JaiKo.

This event is part of a broader expansion strategy by “Mahi Khoury Automotive”, aimed at enhancing the presence of both brands in the local market and opening new avenues for direct customer engagement. The temporary exhibition at Unit Mall reinforces the company’s commitment to providing high-level interactive experiences that pave the way for an expanded network of showrooms and service centers, elevating the customer relationship with the brand from mere purchase to a long-term, integrated experience.

Business

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