The 28th edition of Dubai Summer Surprises, the largest and most exciting event of its kind, officially kicked off yesterday, organized by the Dubai Festivals and Retail Establishment. This event promises thousands of exclusive offers, complimentary experiences, family-friendly activities, fantastic concerts, incredible discounts, grand prizes, and a variety of family-oriented events designed to ensure that everyone has a delightful summer until August 31.
For the first time in its history, Dubai Summer Surprises will feature three exceptional shopping experiences within the retail sector. The Summer Vacation Offers began yesterday and will continue until July 17, providing discounts of up to 75% on hundreds of participating brands across the emirate.
Alongside exclusive gifts, dining deals, and entertainment activities suitable for all ages, this event brings remarkable value for residents and visitors as the Dubai Summer Surprises commence.
Whether planning a short vacation, embarking on a shopping spree, or enjoying a weekend outing, there are many exciting ways to experience the city at lower costs during the event.
Visitors will also discover new surprises daily at various tourist destinations and hotels throughout the city, in addition to outstanding artistic performances, unique entertainment events, diverse culinary offerings, and captivating experiences with beloved characters, among others.
Free Activities
Families and guests can enjoy a wide range of free entertainment events and activities throughout the Dubai Summer Surprises, featuring a weekend celebration bursting with family fun, cultural festivities, and engaging events across the city.
Dubai Festival City Mall will host the Japanese performance group “Sabrina” and Palestinian-Jordanian pop star Rina Khoury on June 27. City Centre Mirdif will feature Syrian singer Shammy.
The Jordanian rock band Jadal will perform on Saturday, June 28, alongside a variety of artistic performances and entertainment activities that will enhance the vibrant weekend atmosphere.
The Restaurant Summer Week will return to Dubai from July 4 to 13, inviting residents and visitors to enjoy special lunch and dinner menus at some of Dubai’s finest dining establishments.
Family Offers
Dubai Summer Surprises is the ideal time to enjoy the entertainment activities offered by the emirate, featuring exclusive summer deals at over 100 hotels, 15 entertainment destinations, and 10 spas throughout the city.
This year’s surprises cater to all ages, interests, and budgets, whether residents and visitors are looking for a fun-filled weekend, a brief getaway with their children, or simply a cozy time at home.
City residents can take advantage of discounted prices, family packages, free upgrades, special additions, and instant benefits designed to help friends, families, children, parents, grandparents, and everyone else relax.
They can rejuvenate and explore Dubai’s attractions at the best prices. The “Entertainer Dubai Summer Surprises” returns, offering over 7,500 “buy one, get one free” deals at a fantastic array of hotels, restaurants, gyms, spas, tourist attractions, and more.
Valuable Prizes
Over a period of nine weeks, Dubai Summer Surprises will feature numerous exclusive promotions in retail stores, where shoppers can enjoy discounts of up to 75% on more than 800 brands across over 3,000 stores.
Additionally, there are chances to win valuable prizes through a series of unique promotional campaigns at retail outlets in shopping malls. Notable promotions include one million Share points at Majid Al Futtaim malls, one million Aura points across all participating brands citywide, and TikTok points worth 10,000 dirhams.
Offers such as “Spend and Win a Polestar 4LRSM Car” at Dubai Festival City Mall, “Win a Soueast S06 Car” at Dubai Outlet Mall, and daily cash prize opportunities as part of the “Get Ready for Summer Surprises” event at Mercato and Town Centre Jumeirah will also be available.
Dubai Summer Surprises 2025 is supported by major sponsors including Dubai Commercial Bank, Al Futtaim Malls (Dubai Festival City Mall, Dubai Festival Plaza), Al Zarooni Group (Mercato), Abdul Wahid Al Rostamani Group, and Dubai Holding Asset Management (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village).
Other sponsors include Emirates Airlines, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk, The Beach opposite Jumeirah Beach Residence), and Talabat.