The countdown has begun for the 28th edition of Dubai Summer Surprises, which will run from June 27 to August 31. During this period, the emirate will transform into an ideal summer destination, offering exceptional discounts, thrilling entertainment, and remarkable new experiences.
This year’s edition, organized by the Dubai Festivals and Retail Establishment, promises a fun-filled summer for everyone, featuring thousands of promotional offers and extraordinary activities spanning 66 days. From grand raffles and significant discounts to diverse dining options, global hospitality, and indoor entertainment for the whole family, the event also includes concerts by renowned artists. Residents and visitors will have the chance to create wonderful memories while enjoying a variety of experiences that cater to all tastes and budgets, making this summer the best time to explore what Dubai has to offer at unbeatable prices.
Three Unique Experiences for the First Time
For the first time in the history of Dubai Summer Surprises, the retail sector will introduce three diverse shopping experiences. The summer holiday promotions, running from June 27 to July 17, will kick off the summer season with an exciting atmosphere, exclusive promotions, and family-friendly activities, including the first round of thrilling raffles at key shopping destinations. Following this, from July 18 to August 10, the Great Dubai Summer Discounts will showcase the best value across the city over three weeks, promising unmatched enjoyment and the largest prizes of the summer.
The summer activities will conclude with the back-to-school season, from August 11 to 31, providing families and students with the opportunity to purchase everything needed for the new school term at fantastic prices, along with special gifts and scholarship opportunities to cover tuition fees. Each tailored experience is designed for different times throughout the summer, allowing shoppers to discover new surprises while enjoying extraordinary value across shopping centers, attractions, and hotels around the city, along with delightful dining options and engaging entertainment with beloved characters.
Ahmad Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, shared: “This year’s edition of Dubai Summer Surprises is set to be the best and most distinctive yet, offering thousands of exclusive promotions and experiences that will help reinforce Dubai’s position as a diverse and favored family destination during the summer. This edition promises a delightful summer for all, spotlighting the best offerings of the city across various sectors, including retail, hospitality, entertainment, and dining. The packed surprises program allows both residents and visitors to explore unique summer experiences throughout the city and enjoy unforgettable moments at excellent value.
He added: “We take pride in our genuine partnership and ongoing collaboration with our stakeholders to deliver an exceptional summer season, with every moment and event meticulously designed to provide a varied experience that enables our guests to have the best time possible. This aligns with the goals of Dubai’s D33 economic agenda, aiming to make it one of the best cities in the world for living, working, and visiting.”
Opening Weekend: June 27 – 29
The surprises commence with a fantastic weekend filled with family activities, cultural celebrations, and stunning entertainment events across the city. Dubai Festival City Mall will host spectacular performances featuring a Japanese dance troupe named ‘Sabrina,’ the Emirati band ‘Abri & Band’, Palestinian-Jordanian pop artist Rina Khouri, and songwriter and singer Noelle Kharman from Palestine. At City Centre Mirdif, visitors can enjoy the Jordanian rock band ‘Jadal’ and various live performances enhancing the vibrant atmosphere of the famous mall.
The opening weekend fun continues at several popular tourist destinations in Dubai, with major concerts and live performances, including a show by Miami Band and Matar Al Matar at Coca-Cola Arena on June 28, a jazz concert featuring Bana at Dubai Opera on June 27, and a tribute show to Adele aboard the Queen Elizabeth 2 on June 27 and 28. Other highlights include ‘Atoul Khatri’ at Dubai College, the ‘We Call It Ballet’ performance at Za’abeel Theatre, and an exciting finale with artist Adnan Sami at Coca-Cola Arena, alongside ‘Pinoy MixTape Comedy’ at Dubai World Trade Centre on June 29.
New Experiences and Fan Favorites Return
Due to popular demand, the Dubai Restaurant Summer Week returns from July 4 to 13, inviting residents and visitors to indulge in special menus at lunch and dinner across more than 50 family-friendly, popular restaurants, from local favorites to well-known global eateries. This week-long event provides an ideal opportunity for gatherings with friends and family to savor exquisite dishes at discounted prices. Food lovers should not miss out on exploring the finest cuisine at the best rates and can reserve their tables now via the OpenTable website and app, with exclusive experiences available for a limited time and bookings subject to availability.
Adding to the surprises are new experiences such as ‘DSS Coffee Beats,’ celebrating the vibrant café culture in Dubai through seasonal kiosks across the city. This experience will take place every Saturday during Dubai Summer Surprises on July 26, August 2, 9, 16, and 23, allowing visitors to enjoy delightful music, delicious coffee, and unmatched vibes at exquisite locations throughout. Additionally, a ‘Dish for 10 Dirhams’ offer will debut during this edition to celebrate the diverse food and beverage sector by featuring dishes priced at just 10 dirhams.
Concerts and Live Shows
Music enthusiasts can look forward to the highly anticipated return of the ‘Beat the Heat Dubai’ concerts at Dubai World Trade Centre from July 4 to 13, showcasing top musical talents from the region, including Tolle, Almas, Charmous, Aziz Marqa, Ghalia, Soulja, Montiago, Mo Ali, Bader AlShaibi, Abdulaziz Louis, and Nasir Abbas.
This summer, Dubai will also host the renowned Lebanese band Adonis, performing a special show on July 3 at Dubai Opera, along with concert by popular Filipino singer TJ Monterde at Coca-Cola Arena on July 13, and the acclaimed Indian star Shreya Ghoshal at Dubai World Trade Centre on July 19. Additional notable events include a performance by celebrated Sufi artist Sagar Bhatia at Coca-Cola Arena on August 16, a concert by artist Natalie Imbruglia at Dubai Opera on August 23, and the highly anticipated theater production ‘Made in Kuwait’ at Dubai Opera on August 29 and 30, alongside many other artistic and entertainment showcases to be announced in the coming weeks.
Exceptional Shopping Experiences
The summer shopping season will kick off across Dubai, lasting for 10 weeks and offering three distinct shopping experiences, each featuring exclusive discounts, entertaining events, and limited-time offers from over 800 brands. Shoppers will benefit from unique experiences and significant rewards during this period, from enjoying summer at The Beach adjacent to Jumeirah Beach Residence to winning scholarships with Landmark and numerous other promotional offerings throughout the summer.
Shoppers will have access to a variety of daily limited-time offers, including ‘Beat the Clock’ with Rivoli Group, instant discounts at Dubai Hills Mall, free shopping weekends with Al Jaber Optics, and instant discounts at participating stores belonging to the Dubai Jewelry Group. These promotions provide an ideal opportunity to refresh wardrobes, purchase essential items, and choose special gifts for loved ones.
Throughout the summer, shoppers will have additional chances to win, including loyalty program offers such as Millionaire Amber, Millionaire Aura, and win a million Skywards miles with Skywards Every Day, with further details to be revealed soon.
Enjoyable Hotel Stays and Family Entertainment
Dubai Summer Surprises is the perfect time of year to enjoy entertainment events at special prices, with exclusive summer offers available at over 100 hotels and 15 leading tourism and entertainment destinations across the city. From sumptuous spa packages and luxurious hotel stays to thrilling theme parks like Wild Wadi Waterpark, Motiongate Dubai, and IMG Worlds of Adventure, as well as award-winning restaurants like STK, Atmosphere, Shake Shack, and Le Pain Quotidien, offering unrivaled deals specifically designed for families, friends, and couples. Special resident rates, family packages, complimentary upgrades, unique additions, and surprise perks are available to help families, children, parents, and grandparents relax and rejuvenate while exploring more of Dubai at the best prices.
The Entertainer for Dubai Summer Surprises will return from June 27 to August 31, offering over 7,500 ‘Buy One Get One Free’ offers at an impressive array of hotels, restaurants, gyms, spas, and attractions for 195 dirhams. This offer lasts for three months from the date of activation, allowing residents and visitors to enjoy exclusive discounts throughout the summer and beyond, with access to leading destinations such as Wild Wadi Waterpark, Motiongate Dubai, IMG Worlds of Adventure, alongside beloved restaurants catering to all tastes and preferences.
Fitness Events and Activities
Fitness events this year take center stage during the Dubai Summer Surprises, featuring a vibrant lineup of indoor family-friendly runs in malls designed for people of all ages, abilities, and fitness levels. These events will commence on June 28 at Dubai Hills Mall with an exclusive running event sponsored by Skechers, creating a lively morning atmosphere full of energy and entertainment along with prizes. The momentum will carry on to the ‘Jump Start Dubai – RX’ series of running events at City Centre Mirdif on July 6 and Mall of the Emirates on August 3, in partnership with Dubai Sports Council and Café RX. Dubai Summer Surprises will also host its own running events at Ibn Battuta Mall on July 13 and Dubai Festival City Mall on August 31, allowing family-friendly participants to enjoy a lively atmosphere. Football fans can also experience Messi at Dubai Festival City Mall, which lasts until August 31.
Adventurous and Fun Events with Munch and Dana
The Dubai Summer Surprises will include appearances from the beloved characters Munch and Dana, who will engage with everyone through school visits and appearances at malls and major tourist attractions, bringing joy to all. Residents and visitors in Dubai can enjoy exceptional decorations, surprise gifts, and outstanding collaborations with brands like Damas and Bond Café, as well as the opportunity to explore brand new products and partake in interactive family-friendly activities throughout the season at the Munch store.
10 Weeks of Savings, Surprises, and Offers
The season of Dubai Summer Surprises discounts will kick off with the opening weekend, featuring 10 weeks of savings, surprises, and amazing offers on over 800 brands across more than 3,000 retail outlets. The summer holiday promotions will begin on June 27, offering unique promotional offers, enjoyable activities in malls, and valuable opportunities to win impressive prizes.
The opening weekend marks a vibrant atmosphere with specific shopping center events and retail offers, including ‘Get Ready for Summer Surprises’ at Mercato, ‘Millionaire Share’ at all Majid Al Futtaim shopping centers, and ‘Spend and Win a Polestar 4’ at Dubai Festival City Mall. Other activities include ‘Shop to Win and Go’ at Dubai Festival Plaza, and the Jurassic Café from Vox Cinemas at Mall of the Emirates, ‘Win a Sawais S06 Car’ at Dubai Outlet Mall, and the ‘Winning Shopping Bill’ during Dubai Summer Surprises among several others.
Shoppers during the opening weekend of Dubai Summer Surprises will have numerous opportunities to participate in amazing raffles with valuable prizes, including the Dubai Summer Surprises raffle across Dubai Shopping Malls Group and the Dubai Jewelry Group raffle, alongside the Visa Jewelry program, where each offers special rewards and grand prizes.