The Abu Dhabi Registration Authority (ADRA), part of the Department of Economic Development in Abu Dhabi, revealed that in 2025, the value of counterfeit and non-compliant goods seized during inspections and campaigns to protect trademarks exceeded 1.8 million dirhams. Additionally, the estimated value of consumer complaints addressed last year was approximately 28 million dirhams.
ADRA reported conducting 465 inspection campaigns across commercial establishments and retail outlets in Abu Dhabi, marking a 16.2% increase from the 400 campaigns in 2024. The number of inspections rose significantly, with 16,748 visits in 2025 compared to 6,665 in 2024. The authority issued 104 violations and 294 warnings in connection with non-compliant establishments. It received 31,759 consumer complaints and successfully resolved 83.5% of these amicably. Furthermore, 653 fines and 459 warnings were issued against violators of consumer protection laws and regulations.
The authority prioritizes regular field visits to active economic establishments and retail outlets throughout the emirate to ensure compliance with trade regulations and guidelines.
ADRA is also focused on raising awareness of consumer rights and educating businesses about relevant laws and regulations. The authority organized 15 workshops on trademark protection and held 51 extensive meetings with strategic partners, alongside 14 workshops concerning consumer rights and distributing 25 informational leaflets for investors and consumers.
Safety Standards
Mohammed Munif Al Mansoori, Director General of ADRA, stated: “We continue our efforts to provide the best possible environment for delivering services and products that meet the highest standards of safety and quality. We believe that protecting consumers and trademarks is fundamental to conducting business in a manner that satisfies all parties involved. To emphasize the importance of consumer rights, we have developed a comprehensive strategy and operational model to enhance consumer protection, contributing to Abu Dhabi’s position as a preferred destination for business and investment.”
Al Mansoori further noted, “Field visits, inspection campaigns, and consumer complaints are crucial in identifying counterfeit and non-compliant goods, which safeguard brand rights and promote fair competition, as well as protect consumers from unsafe products that threaten health and safety. In this context, we remain committed to increasing consumer awareness to empower them in understanding their rights and ensuring compliance with business regulations.”