BoxCommerce and ruya have joined forces to create a comprehensive suite of eCommerce and banking solutions, aiming to empower small and medium-sized enterprises (SMEs) in the UAE to excel in the digital marketplace.
In a significant advancement for small and medium enterprises, BoxCommerce, a prominent global platform in eCommerce and a partner of MasterCard Start Path, has forged an impactful alliance with ruya. This partnership merges banking and eCommerce into a unified toolkit tailored to support daily SMEs in the UAE, equipping them to flourish and compete in an evolving digital economy.
This collaboration comes at a pivotal moment as the UAE’s eCommerce sector is rapidly expanding, with projections indicating it could reach AED 50 billion by 2028. Over 70% of the population is engaging in online shopping, predominantly through mobile devices. Despite having around 600,000 SMEs, many of these businesses still struggle to access straightforward, affordable, and effective digital selling tools paired with growth-oriented financial services.
As part of this partnership, clients of ruya will have direct access to BoxCommerce’s comprehensive eCommerce platform, which allows them to establish an online store within minutes. This setup includes integrated payment solutions, delivery options, social media marketing, and access to various online marketplaces. Concurrently, ruya will provide customized financial products and services tailored to meet the digital requirements of contemporary SMEs, ensuring they have the capital and infrastructure needed to expand confidently.
“This partnership transcends technology—it’s fundamentally about empowerment. SMEs constitute the backbone of the UAE’s economy, accounting for 94% of all businesses and employing over 86% of the private sector workforce. By combining our eCommerce capabilities with ruya’s advanced banking solutions, we’re establishing a comprehensive growth platform for local enterprises to thrive in a digital-first era.”
– Craig McLeod, CEO, BoxCommerce
“At ruya, we hold the belief that access to possibilities starts with having the right tools. Our collaboration with BoxCommerce underscores our dedication to ensuring SMEs can not only survive but also excel in today’s digital landscape. Together, we are dismantling obstacles and empowering small businesses in the UAE to dream bigger, extend their reach, and accelerate their growth.”
– Christoph Koster, CEO, ruya
Both organizations are committed to fostering inclusive digital transformation. As a strategic partner of MasterCard in the eCommerce arena, BoxCommerce contributes extensive global knowledge and infrastructure, while ruya brings in-depth insights into local business requirements and banking innovation.
Together, BoxCommerce and ruya aspire to eliminate the hurdles preventing SMEs from embracing digital solutions by offering a cohesive, efficient system that integrates financial services with robust eCommerce tools.