North, a leading investment firm with a remarkable portfolio of innovative projects and destinations in Dubai, has announced the launch of a new hotel destination in collaboration with Cheval Blanc, the luxury hospitality brand under the LVMH group, known for its exceptional standards of luxury.
This new hotel will be set in a harmonious coastal landscape, surrounded by the waters of the Gulf, perfectly embodying North’s vision of developing distinctive destinations combined with Cheval Blanc’s high-end luxury concept.
Scheduled to open in 2029, this will mark Cheval Blanc’s inaugural presence in Dubai through Maison, a lavish hospitality destination set on a private island. It will offer a resort that merges privacy, stunning architectural design, and an upscale beach lifestyle.
The new hotel will feature 30 suites and 40 exclusive villas, each with its own swimming pool. Every unit will reflect Cheval Blanc’s design ethos that merges modernity with timelessness, ensuring complete integration with the surrounding environment while maintaining a peaceful, elegant atmosphere. A limited selection of luxury beachfront residences will also be available, offering a unique opportunity that combines sophisticated and minimalist design with the renowned luxurious hospitality of Cheval Blanc.
All spaces will be crafted to mirror the essence of the location and the identity of the luxury brand, set against a breathtaking natural backdrop that delivers a refined luxury experience. Cheval Blanc’s philosophy will be evident in the architectural and interior design details, showcasing a tranquil beauty that balances light, fluidity, and curated finishes.
This destination is part of Cheval Blanc’s strategy to enhance its global presence, aimed at developing unique locations that reflect the brand’s commitment to its established standards while catering to the aspirations of its discerning guests. Furthermore, it represents a significant new venture for North, as they aim to provide exceptional experiences that elevate Dubai’s status as a premier global destination for luxury.