The 28th edition of the highly anticipated Dubai Summer Surprises will kick off this Friday, running until August 31. This year’s event promises an exciting lineup of shows and activities during the spectacular opening weekend from June 27 to June 29. Organized by the Dubai Festivals and Retail Establishment, the festival aims to deliver a delightful season filled with exceptional shopping experiences, fantastic discounts, live music performances featuring renowned artists, unique entertainment events, grand prizes, diverse culinary offerings, and family-friendly activities throughout the city.
For the first time in the history of the festival, the retail sector will introduce three distinct shopping experiences. The summer holiday promotions will run from June 27 to July 17, coinciding with the opening weekend, offering discounts ranging from 25% to 75% on hundreds of participating brands across the city, including fashion, beauty products, electronics, and home essentials. Residents and visitors can take advantage of these amazing deals while enjoying exclusive shopping center activities and targeted promotions. The exceptional discounts will continue with the Dubai Summer Surprises sales season, featuring nine weeks of remarkable promotions involving over 800 brands in more than 3,500 retail stores in various vibrant shopping destinations throughout the city.
Music Concerts
Shoppers will also have the chance to enjoy incredible music performances during the opening weekend, completely free of charge, taking place from June 27 to June 29 at popular shopping centers. Dubai Festival City Mall will host the Japanese performance group “Sabrina” and Palestinian-Jordanian pop singer Rain Khoury on Friday, June 27. The musical group “Abeeri and the Band” along with singer-songwriter Noelle Kharman will perform on Saturday, June 28. City Centre Mirdif will feature the Syrian musician Shami and the Jordanian rock band Jadal in a concert on Saturday, June 28, along with a variety of artistic performances and roaming entertainment that will enhance the weekend atmosphere.
The excitement of the opening weekend will continue at several popular tourist attractions in Dubai, spotlighting major concerts and live shows. Highlights include a performance by the Miami Band and artist Mutref Mutref on Saturday, June 28, at Coca-Cola Arena. Jazz enthusiasts can look forward to a concert with the star Bana at Dubai Opera on Friday, June 27. Additionally, a tribute performance to the famous artist Adele will take place on June 27 and June 28 at the Queen Elizabeth 2 Theatre. A comedy show titled “Atool Khatri” will be featured on Saturday, June 28, at Dubai College and the “We Call It Ballet” performance at Zabeel Theatre. Sunday, June 29, will showcase the “Pinoy Mix Tape Comedy” at the Dubai World Trade Center.
Residents and visitors can also enjoy a variety of exceptional promotional offers, such as the “Spend and Win a Polestar 4 LRSM” campaign at Dubai Festival City Mall, Millionaire Share promotions across all Majid Al Futtaim shopping centers, and “Shop and Win” at Dubai Festival Plaza. Additionally, the Jurassic Café by Vox Cinemas at Mall of the Emirates will feature offers, while “Win a Sawaiast S06 Car” will run at Dubai Outlet Mall. The “Get Ready for Summer Surprises” event at Mercato will provide free daily circus shows, comedy acts, children’s workshops, and a unique summer skating experience inside the mall. Warehouse Clearance Sales by Interiors will take place from June 27 to July 5 at Dubai World Trade Center, offering discounts up to 55% on top furniture and home décor brands like Giorgio Collection, Michael Amini, and Theodore Alexander. Loyalty programs like Ticket and Aura will also present exclusive opportunities for their members to win prizes. Additionally, the winning shopping bill initiative will return during Dubai Summer Surprises from June 27 to July 17, allowing 210 lucky participants the chance to win valuable rewards.
Raffles
Shoppers during the opening weekend will have multiple chances to participate in exciting raffles and win fabulous rewards throughout the summer promotional period. Highlights include a series of Dubai Summer Surprises raffle events hosted by various shopping centers, as well as the Dubai Jewelers Group raffle and the Visa Jewelry Program, each presenting special rewards and significant prizes.
The opening weekend will inject even more excitement into the surprises, featuring indoor running races designed for families, children, and health enthusiasts of all ages and fitness levels. This event kicks off on June 28 at Dubai Hills Mall, with an exclusive running race sponsored by Skechers, allowing participants to choose from 1, 2.5, 5, and 10-kilometer routes.
Moreover, the opening weekend will showcase exclusive summer promotions at over 100 hotels and 15 leading entertainment and tourist destinations throughout Dubai. The Entertainer Dubai Summer Surprises will return on June 27, offering more than 7,500 “Buy One Get One Free” deals at a variety of hotels, restaurants, gyms, spas, and attractions.
Majid and Dana
The beloved characters Majid and Dana will also make appearances throughout the city. Starting this weekend, families can meet them at Dubai Festival City Mall on June 28, City Centre Mirdif on June 29, and Ibn Battuta Mall on June 30, with more delightful surprises awaiting throughout the summer.
The celebrations of the Summer Surprises opening weekend are just part of the thousands of experiences and offers available this summer in Dubai, ensuring everyone has a fantastic time during this exciting season lasting 66 days until August 31, 2025. Highlights of this year’s surprises include the “Beat the Heat” concert series from July 4 to July 13, the debut of the “Dish for 10 Dirhams” initiative running from August 1 to August 31, and the weekly “Coffee Beats” event on Saturdays throughout the Dubai Summer Surprises, marked on July 26 and August 2, 9, 16, and 31.