The Dubai Summer Surprises 2025 has launched a unique shopping experience during the major summer sales season. From July 18 to August 7, daily deals organized by the Dubai Festivals and Retail Establishment will be available, offering incredible discounts from leading brands for just one day only, starting at 10 AM until stocks last.
Shoppers can take advantage of exclusive offers with remarkable savings of up to 90% for a limited time on favorite brands across fashion, beauty, electronics, home goods, and more.
Each special deal will be revealed 24 hours in advance on the Dubai Summer Surprises website and on the Instagram and TikTok accounts of Dubai Festivals.
Daily Deals
Today, Saturday, the first daily deal is being offered by Odora, a beloved fragrance destination, where shoppers can enjoy discounts of up to 90% at its store located in City Centre Mirdif, making it an ideal opportunity to purchase luxury perfumes at unbeatable prices.
The Dubai Summer Surprises 2025 is supported by key sponsors including Commercial Bank of Dubai, Al-Futtaim Malls (Dubai Festival City Mall, Dubai Festival Plaza), Al Zarooni Group (Mercato), Abdulla Al Rostamani Group, Dubai Holding Asset Management (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village), Emirates Airlines, ENOC, &e, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Mirx Investments (City Walk, The Beach opposite Jumeirah Beach Residence), and Talabat.
This year marks the 28th edition of Dubai Summer Surprises, running from June 27 to August 31, highlighting summer as a prime time to enjoy all that the city has to offer.
Exclusive Offers
The Dubai Festivals and Retail Establishment is hosting the largest and most exceptional surprises this year, guaranteeing an enjoyable summer for everyone with thousands of fun activities and offers over a continuous 66 days. For the first time in the history of Dubai Summer Surprises, the retail sector will conduct three distinct shopping experiences over set periods: summer holiday offers from June 27 to July 17, Major Summer Sales from July 18 to August 10, and back-to-school promotions from August 11 to 31. Each period will feature entirely new exclusive promotions, countless rewards, unique events at malls, major raffles, astounding discounts, delightful food, world-class hospitality, family entertainment, and a packed event schedule that combines new experiences not to be missed alongside the return of favorite activities catering to all tastes and budgets. Dubai Summer Surprises 2025 promises unforgettable moments for everyone, including families, friends, couples, residents, and visitors.