The 28th edition of the Dubai Summer Surprises kicks off today and will run for 66 days until August 31, 2025. Organized by the Dubai Festivals and Retail Establishment, this year’s event promises an enjoyable summer for everyone, featuring thousands of promotional offers and exceptional activities to experience and enjoy.
This edition marks the first time the retail sector will showcase three varied shopping experiences, along with a selection of spectacular concerts, live entertainment events, delectable cuisine, and more.
The first retail experience, dubbed the Summer Holiday Promotions, will take place from June 27 to July 17, presenting exclusive deals for shoppers across more than 800 brands in over 3,000 retail outlets.
During its opening week, the Dubai Summer Surprises will offer a vibrant schedule of unique experiences and events, which will include:
– **Summer Holiday Promotions**: (From today until July 17) throughout the city, this is the first of three diverse retail experiences being introduced during the festival. Discounts will range between 25% and 75% on hundreds of participating brands across the city, alongside the “Spend and Win” campaign at Mercato, Majid Al Futtaim malls, Dubai Festival City Mall, and Dubai Outlet Mall. Loyalty rewards programs such as “TIKT” and “Aura”, along with the winning shopping receipt promotion, will also be available.
– **Opening Weekend Concerts** (Today and Tomorrow) at Dubai Festival City Mall and City Centre Mirdif. The Festival Square in Dubai Festival City Mall will come alive today with the performance of the talented troupe “Sabrina,” who reached the finals of America’s Got Talent.
Arab pop star Rina Khoury will perform, and tomorrow, the Emirati band “Abri & Band” and singer-songwriter Noel Kharman will entertain the audience.
City Centre Mirdif will host Jordanian rock band Jadal and the Syrian singer, along with surprise performances from various entertainers and live entertainment throughout the weekend.
– **Ghaziyat Concert** featuring the star Bana (Today) at Dubai Opera, where the pop band “Ghaziyat” collaborates with Lebanese singer Bana for an enchanting musical evening. Tickets are available starting at 132 AED.
– **Matar Matar and Miami Band Live Concert** (Tomorrow) at Coca-Cola Arena. Tickets for this Gulf musical event featuring Kuwaiti star Matar Matar and the Miami Band from Dubai start at 150 AED.
– **Meet and Greet with Midoosh and Dana**: (Tomorrow and the day after) at Ibn Battuta Mall and The Outlet Mall, where families can meet Dubai’s favorite characters Midoosh and Dana for surprise gifts, photo opportunities, and fun activities at Ibn Battuta Mall on Saturday and The Outlet Mall on Sunday.
– **Running Race** (Tomorrow), where the surprises will present a series of sporting events to keep everyone active. Malls will host running events suitable for all ages and abilities, perfect for friends and families who enjoy fitness.
This event will begin tomorrow at Dubai Hills Mall, featuring an exclusive race with participants of varying abilities. Participants can choose from 1 km, 2.5 km, 5 km, or 10 km routes within the mall, accompanied by lively music, first aid stations, and medals and trophies for the top three winners. Registration starts at 50 AED.
– **Atul Khatri’s Show** (Today) at Dubai College, where veteran Indian comedian Atul Khatri will perform his special presentation at the start of the weekend. Tickets start from 119 AED.
– **Adele Tribute Show** (Today and Tomorrow) at the Queen Elizabeth 2 Theatre, where Helen Ward-Jackson will pay tribute to the famed artist with a selection of her most beloved songs. Tickets are available starting at 120 AED.
– **We Call It Ballet Show** (Tomorrow) at Zabeel Theatre, presenting a unique art evening combining contemporary performing arts with exceptional decor. Tickets start from 139 AED.
– **Jefshow Ahluwalia Show** (The Day After Tomorrow) at Jumeirah Zabeel Sarai, featuring Punjabi comedian Jefshow Ahluwalia discussing food, family, and life in Dubai. Tickets start from 130 AED.
– **Pinoy Mix Comedy Show** (The Day After Tomorrow) at the Dubai World Trade Centre, showcasing a lineup of Filipino comedians with improv and funny skits. Tickets start from 125 AED.
– **Adonis Band Concert** (July 3) at Dubai Opera. The Lebanese independent music pioneers, Adonis, will present a selection of their beloved tunes including “Law Badak Yani” and “Sawt Al-Madina.” Tickets start from 175 AED.
– **Exciting Surprises at Mercato** (From today until August 31) at Mercato and Town Centre Jumeirah, where shoppers can enjoy daily circus performances, a summer skating experience, and weekly draws suitable for the whole family.
<pEach 200 AED spent qualifies for exclusive weekly raffle entries during the surprises, with each winner receiving 10,000 AED in cash. Additionally, shoppers who scan their receipts using the "Privillage Plus" app can enter a grand prize draw for a brand-new Jettor T1 car.
– **Jurassic Café** by VOX Cinemas (Until July 23) at The Mall of the Emirates, where shoppers can embark on a prehistoric adventure reminiscent of the famous Jurassic Park gates.
This unique event features themed sections and interactive elements for an unforgettable experience for all ages, coupled with a one-of-a-kind culinary experience with a special menu tailored to the Jurassic theme.
– **Messi Experience** (Until August 31) at Dubai Festival City Mall, where football fans can immerse themselves in the world of the famous player Lionel Messi with a range of interactive games, photo opportunities, skill challenge zones, and exclusive products.
– **Summer Entertainer** (From today until August 31) throughout the city, offering over 7,500 “Buy One, Get One Free” deals for various experiences in hotels, tourist attractions, fitness centers, and beauty services for just 195 AED.
This offer is perfect for families and visitors looking to maximize their benefits from this season’s discounts. The offer is valid for three months from the activation date and can be used any day of the week.
– **Dubai Jewelers Group Draws** (From today until August 30) in participating stores offering premium promotions along with exceptional winning opportunities during the surprises.
Shoppers can enjoy discounts of up to 70% on a stunning range of diamonds and pearls, up to 50% off manufacturing fees on select gold jewelry items, no fees for exchanging old gold, and free gifts with selected purchases. Thirty customers will have the chance to win 12-gram gold bars, with three winners announced weekly through the draws.
– **Shopping Mall Group Campaign** (From today until August 31) at participating stores in the mall group across Dubai.
Shoppers spending 200 AED at any of the participating malls will receive a digital raffle ticket for a chance to win one of nine brand-new Nissan Magnite cars.
– **Winning Shopping Receipts** (From today until July 17) at participating retail stores throughout the city. Shoppers spending 300 AED or more at any participating brand will have the chance to win one of ten exciting prizes each day. A total of 210 prizes will be distributed throughout the campaign, including electronics, watches, and luxury jewelry.
– **Spend and Win a Southeast SO6 Car** (From today until August 31) at Dubai Outlet Mall, where shoppers spending 200 AED or more at any of the mall’s stores can win a brand-new Southeast SO6 car.
– **Shop and Win a Polestar 4 LRSM Car** (From today until August 31) at Dubai Festival City Mall and participating “Blue” stores, where shoppers can win a brand-new Polestar 4 LRSM by spending 300 AED or more to enter the draw. Additionally, lucky shoppers can win instant prizes each week.
– **Interiors Discounts** (From tomorrow until July 5) at the Dubai World Trade Centre. This promotional offering, held for the first time during the opening weekend of the surprises, features a wide range of luxury furniture and home accessories, from sofas and beds to dining sets and decor, available from top global brands.
– **Visa Jewelry Program** (From today until August 30) at participating stores of the Dubai Jewelers group, in collaboration with Visa to launch an exclusive campaign during the surprises for Visa debit and credit cardholders.
Highlights include instant cashback offers on diamond and pearl jewelry purchases and a draw for jewelry vouchers worth 175,000 AED. Fifty winners will each receive a voucher worth 3,500 AED.
– **Millionaire Share** (From today until August 31) at the malls operated by Majid Al Futtaim. Dubai Summer Surprises will delight shoppers with a summer full of fun, with 4 million Share points available to win from today until August 31 when spending 300 AED or more.
Four lucky winners will each receive one million Share points, equating to 100,000 AED, which can be spent at 16 malls and over 2,000 retail outlets across the UAE.
– **Shop and Earn TIKT Points** (From today until August 31) in participating brands throughout the city. Shoppers can earn TIKT points across a wide range of products at various popular destinations, with five lucky winners receiving TIKT points worth 10,000 AED each.
– **Shop and Win with Surprises** (From today until August 31) at Dubai Festival Plaza, where shoppers spending 200 AED or more stand a chance to win one of six brand-new SUVs or be one of 20 winners of cash prizes worth 5,000 AED each.
– **Summer Season at City Walk** (From July 1 to August 31). Throughout the surprises, City Walk will offer exclusive coffee promotions, live entertainment shows, and basketball events for shoppers spending 100 AED or more.
Everyone can enjoy distinctive summer dining promotions while exploring retail offers at leading stores and enjoy ongoing lunch specials that make mid-day breaks more delightful.
– **Enjoy Summer at The Beach** (From July 1 to August 31), where everyone can experience an exceptional summer at The Beach, opposite Jumeirah Beach Residence, with exclusive dining offers at restaurants via the Talabat app across more than 20 dining establishments.
Shoppers spending 250 AED or more at any of the Pavilion restaurants can enter a weekly draw to win an exquisite 2,500 AED dining experience. Additionally, there will be a chance for shoppers to win a total of 50,000 AED through five draws as part of the summer TIKT promotion.