The Dubai Summer Surprises 2025 is set to offer the most significant discounts during the Dubai Summer season. On July 18, shoppers can take advantage of exclusive 12-hour sales, enjoying remarkable discounts of up to 90% on products from over 100 local and international brands. This one-day event will run from 10 AM to 10 PM across all Majid Al Futtaim shopping malls, including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Al Ma’aisam, and My City Centre Al Barsha.
This event presents an excellent opportunity to update wardrobes with the latest fashion trends, beauty products, home furnishings, electronic devices, as well as to purchase daily essentials from supermarkets and hypermarkets, among others. Shoppers are encouraged to refresh their clothing collections, redecorate their homes, and stock up on necessary items.
Customers spending 300 AED or more at Mall of the Emirates, City Centre Mirdif, and City Centre Deira will be rewarded with valuable prizes. A special wheel of fortune will offer instant rewards, and shoppers can benefit from a 5% cashback on purchases of fashion items, accessories, food, and beverages by scanning their purchase receipts through the “Share” app. Additionally, visitors to Mall of the Emirates who spend 2000 AED or more in a single transaction will have a chance to earn up to 20 times the “Share” points.
The 12-hour exclusive discount event marks the beginning of the great Dubai Summer Sale, which will continue until August 10 throughout the city, featuring numerous promotions and valuable prizes.
The Dubai Summer Surprises 2025 is supported by key sponsors including Dubai Commercial Bank, Al Futtaim shopping malls (Dubai Festival City Mall, Dubai Festival Plaza), Al Zarooni Group (Mercato), Abdul Wahid Al Rostamani Group, Dubai Holding Asset Management (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village), Emirates Airlines, ENOC, &e, and Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), as well as Merex Investment (City Walk, The Beach opposite Jumeirah Beach Residence), and Talabat.