As the new school year approaches, the Dubai Summer Surprises shopping season is taking center stage this week with the countdown to back-to-school time organized by the Dubai Festivals and Retail Establishment. Families can look forward to exceptional shopping experiences, enjoying significant discounts on school supplies, gadgets, shoes, clothing, and more, along with the chance to win valuable prizes until August 31. The exclusive packages, student discounts, and amazing giveaways enhance the city’s reputation as a prime shopping destination to score the best back-to-school deals.
Residents and visitors in Dubai can also participate in the “Pits Coffee” event at The Dubai Ice Rink or enjoy beloved family films such as “Aladdin,” “The Little Mermaid,” “Alice in Wonderland,” and the performance of “Treasure Island,” marking a perfect conclusion to the summer season in the city.
New Events
The final shopping season of Dubai Summer Surprises, themed “Back to School,” kicked off and will continue until August 31 throughout the city. Families can enjoy discounts ranging from 25% to 75% on various items, including electronic devices, school uniforms, stationery, and other school-related supplies. The season also introduces new “Shop and Win” offers with chances to win scholarships, loyalty points, gift vouchers, AI course enrollments, and more.
The “The Laughter Factory” shows will take place on August 15, 16, 22, and 23 at various venues including “Miz, The Agenda,” “Studio One Hotel,” “Radisson Dubai Damac Hills,” and “Dukes The Palm.” Attendees will have the opportunity to enjoy performances by international comedic talents, including Dmitry Bakhanov and Ash Rose, who uniquely blend magic and stand-up comedy in the UAE, along with Noha Bashir. The shows are scheduled as follows: August 15 at “Miz, The Agenda,” August 16 at “Studio One Hotel,” August 22 at “Radisson Dubai Damac Hills,” and August 23 at “Dukes The Palm.”
Anime Wonders
Yesterday, “Anime Wonders” showcased by “Dreamlight” took place at Jumeirah Zabeel Saray, offering an extraordinary journey into the realm of anime, where popular series come to life on the “Zabeel Theatre” stage. Following a sold-out European tour, this stunning display made its way to Dubai, featuring well-loved live musical performances celebrating the best and most famous anime shows.
The Dubai Ice Rink at Dubai Mall hosts the special event “Pits Coffee” today, offering a unique experience that combines music, movement, and fun, featuring global DJ Whiteboy. Participants can enjoy an unmatched atmosphere with coffee, excitement, music, and ice skating during “Dubai Summer Surprises.” Attendees can groove to rhythmic tunes, savoring their favorite coffee beverage from local brand “Derven Coffee.” Tickets start at 120 AED, including one round of ice skating and a coffee for each attendee. For those looking for a special spot beside the rink, this event melds coffee culture with refreshing summer vibes.
Aladdin
The “Aladdin” show is set to kick off on August 16 and 27 at the Jumeirah Beach Hotel, where participants will embark on a magical ride aboard a flying carpet, exploring a completely new world. Can Aladdin triumph over the evil sorcerer Jafar and win Princess Jasmine’s heart? Discover if the genie, “Spirit of the Ring,” and Aladdin’s brother will aid in saving the day. This classic British performance narrates one of the Middle East’s most famous tales, filled with fun, music, dance performances, and interactive audience experiences, presenting magical lamps and an enchanting atmosphere suitable for the entire family.
Join an evening with “South Border” and “Chris Lawrence,” featuring favorite songs, chart-topping melodies, and an eagerly awaited concert with stars Jay Durius and Chris Lawrence, held at the “Sheikh Rashid Hall” in the Indian High School on August 16.
Competitive Platform
The “The Little Mermaid” performances will run on August 15, 17, 26, and 28 at Jumeirah Beach Hotel, while the “Dubai Police E-Sports Championship” returns this summer at “Dubai Police Officers Club” until August 18, providing an attractive competitive platform for gaming enthusiasts in the UAE, particularly youth. Sponsored by the Dubai Police, the event aims to raise awareness about the mental health effects, safety, and security concerns associated with video games, featuring a wide range of popular games such as “Counter-Strike,” “Valorant,” “Fortnite,” “Super Smash Bros,” “EAFC25,” and “Dota 2,” among others. The tournament offers prizes totaling up to 200,000 AED, giving participants and visitors an opportunity to explore the latest games and related products, while enjoying delicious food from various food trucks and networking with gaming influencers and celebrities.
Featured Characters
The Jumeirah Beach Hotel will host the “Alice in Wonderland” play on August 19, 21, and 23, taking audiences on an extraordinary artistic journey with “Alice” and “The White Rabbit.” Experience a mesmerizing world filled with beloved characters like “Cheshire Cat,” “Caterpillar,” and “Queen of Hearts,” sip tea with the Mad Hatter, and laugh along with “Tweedledum” and “Tweedledee.” The captivating performance transforms the stage into a wonderland adorned with colorful costumes, cheerful characters, stunning decor, and many delightful moments in a production that invites imagination to reign supreme. Every role is meticulously crafted, and each concept contains a riddle, offering an ideal experience for families and dreamers of all ages—an unmissable highlight this summer.
Treasure Island
The “Treasure Island” event will take place on August 20, 22, and 24 at the Jumeirah Beach Hotel stage, embarking on an exciting and energetic journey across the high seas with Jim Lad Hawkins, who discovers a mysterious map leading to the long-lost pirate captain Flint’s fortune. Audiences will be entertained with unique performances, hilarious comedy, and classic pirate adventures.
The amazing scholarship initiative continues until August 26 at Dubai Festival Plaza, Al Ghurair Center, Times Square Center, Sunset Mall, Century Mall, Silicon Central, and others. This key event during the back-to-school season of Dubai Summer Surprises offers families an ideal chance to win scholarships worth a total of 200,000 AED by spending 200 AED or more at participating shopping centers.
Scholarship Opportunities
The “Lulu School Offers” will run until September 7 across the city, allowing families to spend 100 AED on school supplies for a chance to win a 10,000 AED scholarship in the electronic draw for the “Lulu School Offers” initiative, along with instant prizes in Lulu stores, a must-visit destination for shoppers during the back-to-school season.
The largest AI promotion with Sharaf DG continues until August 31 across the city, where Sharaf DG stores provide shoppers with immediate cashback for their purchases of laptops and tablets with gift vouchers worth up to 5,000 AED during this year’s back-to-school season. Additionally, shoppers can enjoy free gifts valued up to 550 AED, alongside guaranteed 60% cashback on selected laptops, and extra discounts up to 500 AED when exchanging old devices. Students and teachers can benefit from further discounts, while all shoppers will enjoy reductions of up to 50% on “HP” laptops, and 60% on “MacBook” devices, along with additional offers on future purchases of TVs, audio systems, and home appliances. Promotions are available both in-store and online.
Electronic Devices
The back-to-school promotions from iCity will continue until August 31 throughout Dubai, showcasing the best electronic device deals this season on laptops, smartphones, home appliances, accessories, and more. Shoppers can receive free gifts when purchasing selected electronics, including speakers, headphones, stylish laptop bags, and a Microsoft 365 program. Student and teacher exclusive offers include discounts of up to 15% on selected devices and special gifts worth up to 500 AED with the latest laptops, alongside a guaranteed exchange offer worth up to 1,000 AED for old or damaged devices, along with special banking offers and a “Buy One Get One Free” deal on electronics.
Carrefour’s offers continue until September 1, where shoppers spending 300 AED or more on essential items like stationery, snacks, electronics, and more at Carrefour stores will be entered into an exclusive “Share” draw, with 20 lucky winners receiving 50,000 AED each to cover tuition fees.
The “E-Max” back-to-school mega promotions will run until August 31 throughout Dubai, featuring in-store exclusive promotions and digital deals on laptops, desktops, tablets, displays, accessories, and more. Shoppers can enjoy discounts of up to 30% on laptops, tablets, and much more with a lowest price guarantee, in addition to receiving valuable gifts worth up to 500 AED on selected laptops and benefiting from exclusive discounts for students.
Adidas is offering shoppers a stylish backpack, water bottle, and pencil case for only 169 AED until August 28. This offer applies to selected products while supplies last.
Favorite Events
Dubai Summer Surprises will continue until August 31, showcasing a variety of unique events, entirely new experiences, and the biggest shopping discounts of the season, along with exclusive activities in shopping centers, grand prizes, and much more.
The initiative “Dish for 10 AED,” a first of its kind during Dubai Summer Surprises this year, will run until August 31. This initiative is available in over 190 iconic restaurants from more than 700 participating venues in major shopping centers and dining destinations across Dubai, including The Noodle House, Yam Noodle Bar, San Wan Noodles, Shake Shack, Big Smoke Burger, and many others. No prior booking or purchasing coupons are required for this offer.
Families can enjoy the wonders of the character “Madhesh” in “Wonderland,” at the Dubai Festival City Mall, featuring the Madhesh Water Park, and obtain a summer Madhesh card offering prize-winning opportunities. Additionally, they can visit Osteria Mario for delightful children’s activities and explore the Madhesh store for exclusive products. Madhesh and Dana will present unique performances throughout the city.
Residents and visitors in Dubai will have the chance to take advantage of 7,500 “Buy One Get One Free” offers with the Entertainer Dubai Summer Surprises, while families can benefit from hotel and tourist attraction promotions across the city, including free child offers at top destinations. Fitness enthusiasts can join the Saturday bike tour from “Bikira” in “Qudra,” while the city hosts various summer camps during Dubai Summer Surprises at Al Rahmania Club, Children’s City in Creek Park, and Al Jalila Cultural Center for Children.
Shopping enthusiasts can enjoy widespread retail offers throughout the city this summer, including daily deals, “Shop and Scratch” promotions, and grand prizes during the summer with Emirates Skywards, Dubai Summer Surprises at City Centre Deira, Voyage Club at Mall of the Emirates, and prepare for special summer surprises with Mercato.
Highlighted experiences and offers include “Spend and Win” a Soueast S06 car with Dubai Outlet Mall, “Spend and Win” with Wafi City, Messi Experience, Millionaire Share, and win a Polestar 4 LRSM car at Dubai Festival City Mall, plus earn ticket points and enjoy summer promotions at City Walk, escape the summer heat at The Beach opposite Jumeirah Beach Residence, and “Shop and Win” while gearing up for Dubai Summer Surprises 2025, featuring the Ripe Market and indoor summer markets.
Biggest Prizes
The Dubai Summer Surprises 2025 draws continue to offer the biggest seasonal prizes ever until August 31, with Dubai Shopping Mall Group raffling nine new cars and Dubai Jewelry Group offering 30 gold bars to 30 lucky winners. Meanwhile, the Visa Jewelry program in Dubai Summer Surprises 2025 will provide 175,000 AED worth of jewelry vouchers to 50 winners.
Dubai Summer Surprises 2025 is supported by major sponsors, including Dubai Commercial Bank, Al-Futtaim Malls (Dubai Festival City Mall, Dubai Festival Plaza), Al-Zarouni Group (Mercato), Abdulla Al Rostamani Group, Dubai Holding Asset Management (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airlines, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk, The Beach opposite Jumeirah Beach Residence), and Talabat.