The Dubai Summer Surprises 2025 continues to impress with amazing offers during the major summer sale season, featuring a new week of daily deals organized by the Dubai Festivals and Retail Establishment. This event, running until August 7, showcases top brands offering significant discounts of up to 90% for one day only on products across fashion, beauty, electronics, jewelry, and more.
Details of each surprise will be revealed just 24 hours before launch on the Dubai Summer Surprises website and via Instagram and TikTok accounts dedicated to Dubai Festivals.
Steve Madden at City Centre Deira is set to host an exciting promotional event on Thursday, July 31, where customers can find prices starting from AED 149 on a variety of women’s footwear, everyday sneakers, and essential bags.
The Dubai Summer Surprises 2025 enjoys the support of major sponsors including Commercial Bank of Dubai, Al-Futtaim Malls (Dubai Festival City Mall, Dubai Festival Plaza), Al Zarooni Group (Mercato), Abdul Wahid Al Rostamani Group, Dubai Holding Asset Management (The Beach, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village), Emirates Airlines, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk, The Beach opposite Jumeirah Beach Residence), and Talabat.