International fashion retailer Primark could soon open stores in the UAE. Leading international franchise operator Alshaya Group today announced a strategic partnership with international clothing retailer Primark to explore the potential of its stores in the Middle East, Alshaya Group has reported.
John Hadden, CEO of Alshaya Group, said: “We are incredibly proud to be working with Primark to discuss the potential for their stores in the region. For many years, shoppers across the region have been asking for Primark and we look forward to starting a successful partnership to help bring their exceptional in-store experience to the GCC.”
Primark
Originally founded in Dublin, Ireland, 55 years ago, Primark now operates over 450 stores in 17 markets, offering customers essentials and a high-quality range of clothing at affordable and accessible prices for everyone. This includes a wide range of licensed partnerships, brand collaborations and in-store experience. Primark offers a diverse range of products including: children’s, women’s and men’s clothing, accessories and footwear; beauty products; homewares and confectionery.
The chain sells clothing at prices lower than other retailers. Since 2014, Primark has started selling beauty products. Along with retailers such as Zara and H&M, Primark has contributed to the development of modern fast fashion. According to an article about Primark in The Economist, “For many shoppers, Primark offers an irresistible offer: fashionable clothes at incredibly low prices. The result is a new and even faster kind of fast fashion, which encourages consumers to buy a bunch of things, throw them away after a few wears, and then return for a new batch of clothes.” In 2020, Primark launched the Wellness collection, which includes 80 environmentally friendly products. All products are made from organic, sustainable or recycled materials. This is part of the retailer’s commitment to be more responsible about its footprint.
Alshaya Group
Alshaya Group is a dynamic family-owned business that was first founded in Kuwait in 1890. With continuous growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unrivaled selection of popular international brands. Alshaya Group’s portfolio spans the Middle East and North Africa, Turkey and Europe, including thousands of stores, cafes, restaurants and leisure venues, as well as a growing online and digital business.
Alshaya Group colleagues, who work across a range of sectors including apparel, food, health and beauty, pharmaceuticals, home furnishings, leisure and entertainment, are united by a commitment to reliably delivering excellent customer service and brand experiences. Fresh, modern and relevant, Alshaya’s ever-evolving portfolio reflects the choices and lifestyles of its customers. From flagship stores and restaurants in prestigious shopping malls to local coffee shops, gas stations and online, Alshaya Group brings customers’ favorite brands to the places they want to be.