TikTok and Visa Collaborate to Support Small Businesses in the UAE

<div>
  <div>
    <p>TikTok and Visa have announced a strategic partnership aimed at supporting small and medium enterprises (SMEs) across the UAE. The collaboration will provide these businesses with tools, resources, and incentives to thrive within the digital economy.</p>
    <p>Starting from July 1st, SMEs that spend $250 on their advertising campaigns on TikTok using a Visa business card will receive a promotional credit of $150 from TikTok. This initiative enhances their chances of reaching new audiences and boosting their business growth.</p>
    <p>This offer is exclusively available to new TikTok Ads Manager users and will remain active until September 30, 2025. In addition to the ad credit, eligible companies will gain access to a range of exclusive benefits, including an advanced training course on TikTok fundamentals, meetings with platform experts, and enrollment in the "Grow with TikTok" program, which guides them on engaging with content and increasing their visibility. As an added bonus, the first three SMEs to participate in the offer will receive a free advertisement created by a content producer.</p>
    <p>Jaun Shehab, Head of Business Partnerships for Global Business Solutions in the Middle East and North Africa at TikTok, stated, "SMEs are the backbone of the UAE economy, and we are dedicated to aiding their success in the digital era. Our partnership with Visa allows us to provide financial incentives while equipping these businesses with the knowledge and tools for authentic and innovative representation on TikTok. This aligns perfectly with the UAE's vision to enhance innovation, entrepreneurship, and digital growth."</p>
    <p>The collaboration aims to enable SMEs to leverage TikTok's platform for customer engagement and online business expansion. It reflects both companies' commitment to supporting entrepreneurs in the region as part of the UAE's broader strategy to accelerate digital adoption and foster economic diversification through innovation.</p>
    <p>Salima Goutieva, Vice President and Regional Director at Visa for the UAE, remarked, "Visa is proud to support SMEs as they are key drivers of economic sustainability and innovation in the country. Our collaboration with TikTok will help these businesses access new customers through digital marketing and equip them with the skills necessary to thrive. This initiative underscores our ongoing commitment to empower entrepreneurs as part of the UAE's digital transformation agenda."</p>
    <p>This partnership represents a significant step in bridging the gap between financial empowerment and digital creativity for SMEs. By combining Visa's reliable payment solutions with TikTok's dynamic platform, this initiative will open new horizons for business owners to confidently expand in the increasingly important digital landscape.</p>
  </div>
</div>