DAMAC Properties has announced the release of the sixth and final tower of its Chelsea Residences by DAMAC development, marking the last phase of a project that has attracted significant interest since its debut. According to the developer, the first five towers were sold at an impressive pace, highlighting strong confidence from both property investors and homebuyers seeking premium waterfront residences in Dubai.
Created in collaboration with Chelsea Football Club, the residential complex has positioned itself as the world’s first football-branded housing project. The launch of the final tower offers what DAMAC describes as the final chance for buyers to secure a home within the exclusive development, which combines luxury waterfront living with sports-inspired amenities and internationally recognised branding.
Final Opportunity to Buy into a Football-Branded Community
The final building, known as Tower C, introduces a limited collection of one-, two- and three-bedroom apartments overlooking the Arabian Gulf and Dubai’s skyline. Every residence has been designed to maximise sea views while providing access to a range of lifestyle facilities tailored around sport, recreation and wellness.
Amira Sajwani, Managing Director of DAMAC Properties, said the project merges three key advantages into one destination: a globally recognised football brand, a sought-after waterfront address and the developer’s long-standing expertise in creating luxury communities. She noted that the final release provides buyers with a unique opportunity to become part of a residential destination centred on panoramic coastal scenery, premium amenities and a resort-inspired atmosphere.
Unlike conventional residential developments, Chelsea Residences places football culture at the heart of its concept. The community incorporates design elements influenced by the famous English football club while offering facilities intended to encourage healthy and active lifestyles.
Dubai’s Branded Residences Continue to Gain Momentum
The launch comes as Dubai strengthens its position as the world’s leading market for branded residential projects. Demand for homes associated with internationally recognised brands has continued to rise, attracting buyers from across the globe.
Industry figures cited by DAMAC from the UAE Branded Residences Report 2025, prepared by CBRE, indicate that branded residential transactions increased by 26% year over year, while the total value of deals climbed by 51%. These properties also achieved considerably higher prices than comparable non-branded developments, with premiums reaching as much as 64%.
The popularity of branded residences reflects changing buyer preferences, as many investors increasingly prioritise exclusive experiences, premium services and long-term value over traditional residential offerings. Developments linked to globally recognised brands have become particularly attractive to international purchasers looking for both prestige and investment potential.
Chelsea Residences by DAMAC is designed to capitalise on this trend by combining luxury real estate with a globally recognised sporting identity, creating a distinctive proposition within Dubai’s competitive property market.
Resort Amenities Designed Around Sport and Wellness
Residents of the completed community will have access to an extensive selection of facilities that go beyond traditional residential amenities. Among the standout features is the UAE’s only rooftop football pitch, allowing residents to enjoy the sport while overlooking the coastline.
The development also includes a blue-sand beach inspired by Chelsea Football Club’s iconic colours, a private beach club, and a dedicated Athlete Training Centre focused on fitness, recovery and wellbeing. Together, these features aim to deliver a lifestyle that blends leisure, sport and luxury in a single waterfront destination.
DAMAC continues to expand its portfolio of large-scale residential communities across Dubai. The company reports that it has already delivered more than 50,000 homes, with an additional 8,800 properties scheduled for completion during 2026.
By completing Chelsea Residences, the developer reinforces its strategy of creating communities where architecture, hospitality, wellness and entertainment are integrated into everyday life. The final tower represents the closing chapter of one of Dubai’s most distinctive branded residential projects, giving buyers a last opportunity to invest in a development that combines waterfront luxury with one of football’s most recognisable names.