Adnan Kazim, Vice President and Chief Executive of Commercial Operations at Emirates, commented that the airline has successfully established over 162 strategic partnerships with various carriers globally, including Flydubai, Qantas, United Airlines, and Air Canada. These alliances have enabled Emirates to significantly broaden its reach, connecting to around 1,785 destinations worldwide through a city-to-city connecting system.
In remarks to the media, Kazim noted that the partnerships formed by Emirates are part of the airline’s expansive strategy to access destinations that it does not serve directly, including smaller and secondary cities. He emphasized that collaboration with partner airlines has enhanced the efficiency of the global connectivity network.
Regarding flight operations and demand, Kazim indicated that the performance over the past four months has been notably robust concerning traffic and travel to and from Dubai, whether on direct flights or through transit. He pointed out a marked increase in demand across all travel classes, including first class, business class, and premium economy.
Furthermore, December and January witnessed exceptional demand levels for Dubai, which accounted for approximately 45% of the total demand for Emirates flights. This is a rise from previous metrics, where about 30% of travelers’ final destinations were Dubai, compared to 70% who were in transit. This shift highlights Dubai’s growing appeal as a global tourism hub.
Kazim attributed this growth to the diverse range of events, exhibitions, and recreational and sports activities that Dubai hosts, especially during the winter season. He expressed positive and stable forecasts for the upcoming months up until the end of the financial year.
As for the demand during Ramadan, he clarified that there is usually a relative decrease in traffic during this month. However, the overlap with the winter season this year, combined with promotional campaigns that highlight the unique Ramadan tourism experience in Dubai, has helped shift the traditional outlook, particularly in European markets where there is a noticeable increase in tourist demand during this holy month.
Kazim concluded that Emirates anticipates a good level of demand during Ramadan, although it may not reach the peak levels recorded in December and January. Nonetheless, the indicators for the airline’s performance in the coming period remain positive.
Emirates continues to strengthen its strategy to reinforce its global presence and expand its reach across all six continents by signing new partnerships with airlines and rail operators. This initiative aims to provide diverse destination options and enhance seamless connectivity for travelers.
Emirates remains committed to leveraging the strength of its partners’ networks as part of its goal to help customers access all corners of the globe in the most efficient manner.
Adnan Kazim
Dubai captures 45% of the demand for Emirates flights.
Positive forecasts for the months ahead until the financial year-end.
Growing tourist demand during Ramadan is exceptional, bolstered by the winter season.