Dubai World Trade Centre Hospitality has teamed up with Emirates Flight Catering in a strategic agreement aimed at elevating the standard of hospitality services offered at major events in the UAE and the Gulf Cooperation Council (GCC) countries. This collaboration unites two leading entities in the region’s catering and hospitality sectors to enhance the quality of event management.
This partnership reinforces the positions of both Dubai World Trade Centre Hospitality and Emirates Flight Catering as key players in prominent and prestigious events. By combining Dubai World Trade Centre’s extensive experience in event services with Emirates Flight Catering’s global expertise in catering, the collaboration promises to deliver integrated solutions across various operational models. These range from comprehensive event management, including operational logistics, staffing, and catering, to the creation of customized dishes and innovative menus that cater to diverse events in the region.
During the announcement, Maher Gulfair, Deputy CEO at Dubai World Trade Centre, expressed that this strategic alliance is a significant milestone for the hospitality sector in Dubai. Gulfair stated, “Dubai World Trade Centre is the preferred location for the largest global exhibitions and events in the region. By leveraging our deep expertise in managing conference centers along with Emirates Flight Catering’s world-class production capabilities, we are raising the standards of hospitality for major events, offering exceptional experiences for millions of guests and enhancing innovation, quality, and service excellence.”
He further emphasized the commitment to enhancing the global standing of Dubai World Trade Centre through strategic partnerships that enrich event experiences and support Dubai’s economic and tourism objectives.
Shahryar Nawabi, CEO of Emirates Flight Catering, remarked, “The collaboration with Dubai World Trade Centre Hospitality combines two leading entities with vast experience in delivering high-quality hospitality on a large scale, providing a unique experience. This partnership enables us to leverage world-class culinary expertise, supported by the operational capability and reliability needed to elevate the event experience in Dubai and the region.”
This partnership coincides with the growing and expanding agenda of events in Dubai and the UAE, solidifying the position of Emirates Flight Catering and Dubai World Trade Centre Hospitality as leaders in hospitality, further contributing to the continuous growth of the UAE as a global event destination, and establishing new standards in exceptional hospitality and catering services.
The joint efforts between Dubai World Trade Centre Hospitality and Emirates Flight Catering will commence immediately at various high-profile events, including the upcoming Dubai Airshow. The two organizations will collaborate at this leading event to serve prominent clients, such as the royal pavilion of the Dubai Civil Aviation Authority, the UAE Ministry of Defense, along with various prestigious institutions.
The partnership will also extend to a wide range of major events across the UAE, including the Dubai International Boat Show, Dubai World Cup, World Health Technologies Exhibition (WHxT), and Gitex Global. Beyond the world-class production capabilities of Emirates Flight Catering, this collaboration represents a robust partnership designed to meet the requirements of Dubai’s largest corporate, cultural, and sporting events through integrated hospitality solutions aligning with the fast-growing events sector in Dubai.
This cooperation will introduce several innovative services at Dubai World Trade Centre’s venues, namely the Dubai International Convention and Exhibition Centre and Dubai Exhibition Centre. These services will include food trucks and semi-permanent outlets designed to provide flexibility, speed, and easy access to food and beverages at scale. Additionally, experiential programs will showcase a selection of ready retail services, reflecting the shared commitment of Dubai World Trade Centre Hospitality and Emirates Flight Catering to the highest standards of quality, while enhancing cultural diversity and culinary innovation across all types of events.
Looking ahead, the ongoing Dh10 billion expansion of the Dubai Exhibition Centre will open new avenues for collaboration between Dubai World Trade Centre Hospitality and Emirates Flight Catering. Once completed, the Dubai Exhibition Centre will host an array of the largest and most significant events in Dubai, providing a broader platform for operational collaboration. This strategic alliance further cements Dubai’s role as a global center for events and world-class integrated hospitality.