The Department of Culture and Tourism in Abu Dhabi has announced the renewal and enhancement of its partnership with Amadeus, a global provider of travel solutions and technology, to support the sustainable growth of the tourism sector in the emirate. This announcement was made during its participation in World Travel Market in London.
The aim of this collaboration through Amadeus Digital Media is to increase the number of visitors to Abu Dhabi via Amadeus platforms by over 60% compared to the previous year.
This initiative will launch digital campaigns powered by artificial intelligence, targeting potential visitors searching for their next holiday destinations, with a specific focus on attracting a new audience of travelers who have not yet visited the emirate.
The initiative provides a direct channel for engagement with a broader and more diverse audience, raising holiday booking levels in Abu Dhabi and contributing to the revitalization of businesses within the tourism sector, including hotels and travel agents.
The partnership entails the organization of targeted campaigns that cater to various segments of travelers, familiarizing them with the emirate’s rich cultural heritage, its attractions and family-friendly experiences, as well as unique adventures and stunning beaches.