Abu Dhabi Airports Introduces Exclusive Loyalty Program “Touch Points”
Abu Dhabi Airports has announced the launch of “Touch Points,” an exclusive loyalty program at Abu Dhabi International Airport. This initiative marks the beginning of an innovative experience for travelers within the realm of loyalty schemes. The program will allow participants to earn “Touch Points” and easily redeem them at a wide range of participating shops and restaurants located within the airport. This offers added value to users and enhances their travel experience, alongside premium services available at the airport, including preferential parking and access to the Salaam and Pearl lounges.
Enhanced Shopping Experience for ADCB Customers
Customers of Abu Dhabi Commercial Bank (ADCB) will enjoy a comprehensive shopping experience when utilizing their “Touch Points” at Abu Dhabi International Airport, which has recently been recognized as “Best Airport for Shopping” in the 2025 Frontier Awards. The program provides exclusive benefits, enabling users to take advantage of their points while at the airport. This initiative is part of Abu Dhabi Airports’ commitment to enhancing the tourism and shopping ecosystem in the Emirate, by integrating airport services and digital payments into a cohesive traveler-focused experience while simultaneously elevating Abu Dhabi’s status as a leading global destination for tourism and business.
Statements from Officials
Elena Sorolini, Managing Director and CEO of Abu Dhabi Airports, expressed enthusiasm about the partnership with ADCB to deliver the “Touch Points” rewards program to millions of travelers. She stated, “Through our collaboration, we can enhance the shopping experience at Abu Dhabi International Airport by offering broader options for ADCB customers, transforming their daily spending into rewarding moments at one of the best airports in the world.”
Abdullah Abdulaziz Al Shamsi, Head of Commercial at ADCB Group and Managing Director and CEO of Medaf, noted, “This strategic step reflects our shared vision to promote digital innovation and elevate customer experience. The exclusive launch of the ‘Touch Points’ program at Abu Dhabi International Airport represents a significant advancement, providing our customers with an exceptional experience while solidifying Abu Dhabi’s position as a global hub for tourism and business.”