A recent report titled “Investment Pulse in Ras Al Khaimah,” released by Sterling Hospitality Consultancy, a subsidiary of Marjan Hospitality, indicates that the emirate is entering a new phase of tourism and investment. Starting in 2027, a surge in hotel demand is anticipated to outpace the available supply, creating a strategically timed investment opportunity for both local and international investors.
The report highlighted that 2025 will be a pivotal year for the hospitality market in the emirate, with a shift toward high-value international demand. The occupancy rate reached 75%, while the average daily rate climbed to AED 618.1, contributing to an 11.5% year-on-year increase in revenue per available room.
The total demand recorded approximately 4.8 million hotel nights, generating revenue of AED 1.06 billion from room sales and AED 1.72 billion in total hotel revenue, reflecting a 12% rise compared to 2024. As a result of this performance, Ras Al Khaimah has secured the third position in the nation for revenue per available room.
Regionally, it stands fifth in the Gulf Cooperation Council, signifying a shift toward a more sustainable growth model that emphasizes quality and operational flexibility. This progress is aligned with the emirate’s goal of attracting 3.5 million visitors annually by 2030. The report emphasized that the growth of the hospitality sector in Ras Al Khaimah continues to be driven primarily by the luxury segment.