Al-Futtaim, a prominent and diverse private company based in Dubai, has announced the appointment of Jorge Navia as the new head of Al-Futtaim Automotive, effective immediately. This strategic move underscores Al-Futtaim’s commitment to shaping the future of mobility, accelerating growth, and delivering exceptional customer experiences amid the rapid transformations occurring in the global automotive sector.
Navia brings over 30 years of extensive international experience in the automotive industry, having worked with leading original equipment manufacturers, distribution sectors, and mobility services. Prior to joining Al-Futtaim, he served as the CEO of Astara, a firm specializing in advanced mobility solutions, where he successfully led a strategic transformation, establishing the company as a global leader in technology-driven mobility solutions across both established and fast-growing markets.
In his new role, Navia will spearhead the strategic growth agenda for Al-Futtaim Automotive, focusing on market expansion, enhancing customer experiences, improving after-sales services, and making strategic investments across the automotive portfolio to ensure sustainable growth in the future. He is known for his exceptional leadership skills that prioritize partnerships, innovation, and customer engagement, aligning perfectly with Al-Futtaim’s strategic vision in navigating the significant changes within the automotive industry.
Jorge Navia expressed his enthusiasm about joining Al-Futtaim, stating, “It is an honor to become part of Al-Futtaim and lead the automotive division, which boasts a rich legacy and a clear vision for the future of mobility. Given the rapid transformations in the automotive sector, I look forward to leveraging my experience to expedite the company’s growth, enhance the customer experience, and solidify its leading market position by providing innovative and sustainable mobility solutions focused on human-centric approaches, from smart driving technologies to high-level connectivity, efficiency, and safety in transportation.”
Omar Abdulla Al-Futtaim, Vice Chairman and CEO of Al-Futtaim, commented, “We are delighted to welcome Jorge Navia as the new head of our automotive division. His extensive international experience and proven track record in transforming companies into leaders in technology-supported mobility solutions make him the ideal choice to lead Al-Futtaim Automotive during this pivotal phase. Under his leadership, we will be well-equipped to enhance our strategy focused on customer experience and artificial intelligence, while advancing the future of mobility and committing to providing exceptional experiences that redefine the concept of transportation.”