The Department of Tourism, Culture, and Media in Ajman is organizing a promotional tour in the United Kingdom from February 8 to 13. The tour will cover cities such as Leeds, Liverpool, and London, as part of a strategic initiative aimed at expanding the emirate’s international presence, enhancing its position on the global tourism map, and establishing significant partnerships with key European markets influential in the tourism and travel sector.
This initiative is a continuation of ongoing institutional efforts to strengthen the emirate’s status as a comprehensive tourist and cultural destination. It boasts advanced competitive elements, including cultural depth, tourism diversity, high-quality infrastructure, and integrated services. These attributes aim to meet global market demands and adapt to the rapid transformations occurring in the international tourism sector.
The focus of the tour is to showcase the cultural and tourism identity of the emirate and to highlight the diverse tourism experiences available to cater to the varied interests of visitors. It also aims to underscore the qualitative developments in tourism facilities, service quality, and the comprehensive tourism product that reflects the emirate’s future vision in this vital sector.
The tour will involve a series of high-level professional meetings with leading tour operators, travel companies, and representatives from specialized media in the British market. During these discussions, available tourism and investment opportunities will be explored, as well as potential avenues for collaborative efforts, experience sharing, and the establishment of long-term partnerships that can enhance inbound tourism and open new channels for sustainable tourism promotion.
Muna Khalil Al Hashimi, the General Manager of the department, stated, “Organizing this promotional tour in the United Kingdom demonstrates our commitment to a proactive and systematic approach in promoting tourism abroad. Our goal is to broaden the market base for tourism exports and enhance the emirate’s competitiveness in priority markets, consistent with the department’s strategic objectives.”
He emphasized that the United Kingdom is a key strategic market due to its significant tourism and media influence, as well as its pivotal role in the global tourism industry. Additionally, there is a growing demand for destinations that offer authentic and diverse tourism experiences that blend culture, entertainment, and nature. The tour aims to raise awareness of the emirate’s tourism identity and solidify its image as a destination capable of attracting various visitor segments.
Al Hashimi noted that the Department of Tourism and Culture continues to implement its external promotional programs within a comprehensive and integrated vision that supports sustainable economic development targets, enhances the tourism sector’s contribution to the local economy, boosts competitiveness, and solidifies the emirate’s status as a prominent tourism and cultural hub both regionally and internationally.
This tour is part of a series of international initiatives being carried out by the department, aimed at strengthening the emirate’s global institutional presence and building a lasting mental image that reflects its promising tourism and cultural potential. It reinforces the role of tourism as one of the primary drivers of comprehensive development.