The virtual reality market in the UAE is anticipated to experience significant growth in the upcoming years, driven by an increased adoption of virtual and augmented reality technologies across various sectors. The real estate sector, in particular, is undergoing a substantial transformation in project design, marketing, and customer experience.
According to data from the market research platform “Grand View Research,” virtual reality revenues in the UAE are projected to reach approximately 366 million AED in 2024 and are expected to surpass 1.6 billion AED by 2030, with a compound annual growth rate of around 28%.
In real estate, virtual reality technologies enhance the pre-construction and sales phases by offering immersive virtual tours for developers, investors, and buyers. This facilitates project experience prior to execution, improves design accuracy, reduces costly modifications, and accelerates sales processes.
Live Size Plans Dubai, a company specializing in realistic architectural presentations and VR/AR technologies, has reported a rising demand for immersive visualization solutions in both real estate and construction since entering the market in 2023.
George Klass, the company’s CEO, stated, “Immersive technologies have become essential tools for developers and investors, as they help minimize errors and avoid unnecessary costs before construction begins, while also supporting buyers’ decisions, particularly in off-plan projects.”
As the UAE continues to develop smart and sustainable cities, virtual and augmented reality are expected to play increasingly vital roles in enhancing transparency and efficiency, thereby increasing the attractiveness of the real estate market for global investors.