DXB Live, the division responsible for organizing and managing events at the Dubai World Trade Centre, has achieved a significant milestone by winning three prestigious awards at the Middle East Events Awards 2025, held in Madinat Jumeirah with the presence of industry experts and leaders from around the globe.
DXB Live earned accolades in categories that are critical for the future of events. These include the ‘Best Community Event’ award for the ‘Hatta Cultural Nights,’ which has become a crucial addition to the cultural and artistic landscape of Hatta, highlighting its historical, natural, and cultural attributes as well as its traditions. The company also won the award for ‘Best Design and Build of a Stand Under 100 Square Meters,’ for its work on the Fujifilm stand at the MedLab Congress; and the award for ‘Best Budget Event’ for organizing the Dubai Coffee Festival 2024, which attracted over 20,000 visitors in its first week, confirming its status as a prime destination for coffee lovers of all ages. These three awards reflect the comprehensive services offered by the company and its continuous commitment to innovation and enhancing the experiences provided to clients and visitors.
Khaled Al Hamadi, Executive Vice President at the Dubai World Trade Centre for DXB Live, expressed pride in this recognition, stating: “We are honored by this acknowledgment, as it reflects our team’s efforts and underscores our commitment to delivering integrated and innovative solutions that meet our clients’ expectations.” He added, “We believe that sustainability is no longer an option, but an urgent necessity. Therefore, we place it at the core of our operations and methodologies, striving to be among the organizations that translate Dubai’s vision into tangible reality and contribute to building a more sustainable and innovative future for the events sector.”
Furthermore, Al Hamadi hinted that the company plans to expand its operations both within the UAE and internationally by investing in smart digital solutions, enhancing infrastructure, and empowering human resources, all aimed at ensuring long-term excellence and bolstering the events sector’s contribution led by the Dubai World Trade Centre to the national economy.
This recognition crowns the exceptional efforts made by DXB Live to embody sustainability principles across various aspects of its work. Since its inception, the company has adopted an approach that combines artistic creativity with environmental responsibility, utilizing eco-friendly building and design solutions that incorporate recycled materials while optimizing resource consumption throughout all stages of production and execution.
This advanced approach aligns with the ambitious environmental visions and policies embraced by Dubai and the UAE, including the ‘Dubai Carbon Neutrality Strategy 2050,’ the ‘Dubai Urban Plan 2040,’ and the ‘UAE 2050 Climate Neutral Initiative.’ DXB Live’s commitment reflects its dedication to turning these national agendas into tangible institutional practices that balance economic growth with environmental sustainability, serving as a leading model for integrating climate responsibility within the operations of the events sector, thereby enhancing Dubai’s competitiveness as a global hub for events, exhibitions, and conferences.
Additionally, the DXB Live pavilion at the event witnessed significant interest from visitors, decision-makers, and institutional representatives. This was largely due to its creatively designed and interactive experience, which provided a visually appealing and comfortable environment, fostering effective communication with partners and potential clients while making a lasting impression.
This year also highlighted the integration of floral arrangements and outdoor spaces that added an aesthetic and human touch to the exhibit. The team successfully crafted vibrant natural displays that reflect the artistic essence of the corporate identity. This was not merely a decorative element but part of a holistic design strategy aimed at creating a comprehensive visitor experience that considers aesthetic, sensory, and emotional dimensions. This innovation received wide acclaim from industry professionals visiting the pavilion.
This achievement further solidifies DXB Live’s position as one of the leading companies in the events sector in the region, thanks to its advanced capabilities in delivering integrated solutions encompassing all creative, technical, logistical, and operational aspects from concept to execution. This integration has enabled the company to execute high-quality and efficient projects, enhancing its presence in both the local and international markets.
With this accomplishment, DXB Live continues to affirm its role as a driving force in the events industry and a source of inspiration in innovation and institutional renewal within an environment that demands high flexibility, sustainable creativity, and strategic partnerships that reflect Dubai’s ambition and global leadership in organizing and hosting major events.