Property Finder, a leading real estate platform in the Middle East and North Africa, has announced the launch of PF Market Pulse, a consumer confidence survey published bi-monthly, providing real-time insights into buyer and seller behaviors and market forecasts within the UAE’s real estate landscape.
Leveraging its position as the most visited and trusted real estate platform in the region, Property Finder aims to gauge market sentiment. Through targeted questions, a diverse user base with genuine intentions to buy or sell offers valuable perspectives on their views regarding the property market. Engagement begins with active users browsing listings, starting with the question, “Are you planning to purchase a property in the next six months?” If they respond affirmatively, a follow-up question appears: “How do you expect property prices to change in the next six months?”
The PF Market Pulse survey indicates a strong and consistent interest in property ownership within the region, reinforcing the momentum in the real estate market and consumer confidence. Approximately three out of four respondents (72%) in May indicated plans to purchase property within the forthcoming six months. This enthusiasm persisted into June, where 69% of participants revealed their continued intention to buy, highlighting sustained demand in the market.
Simultaneously, price expectations displayed notable shifts. In May 2025, buyer opinions varied significantly, with 37% anticipating price declines, while 34% expected increases, and 29% believed prices would remain unchanged. By June, a greater number of buyers predicted a cooling market, with 44% indicating a likelihood of price drops, compared to 30% expecting increases, and 26% foreseeing stable prices.
This shift demonstrates an increasing conviction that the recent price hikes may be moderating, indicating a more mature perspective among property seekers and buyers as market changes continue.
With over 13,000 participants contributing to the initial phase of the survey, the data offers unprecedented insight into the mindset of buyers and sellers monitoring the market, price movements, and supply changes. This new survey solidifies Property Finder’s position as a market leader, not only in terms of data and reach but also in understanding its audience through precise and immediate information grounded in smart analytics.
Sevgi Gur, Chief Marketing Officer at Property Finder, commented on the initiative: “With the launch of PF Market Pulse, we reinforce our leadership position as the top real estate platform in the region, not just in terms of outreach and data, but also in our genuine ability to understand our audience and contribute to sector discussions through analytical insights. This move directly supports our mission to create a positive and sustainable change in living standards in the region by empowering our users and partners with increased clarity and confidence for informed decision-making. The findings highlight the continued strong desire for homeownership in the UAE and underscore the growing awareness and confidence of buyers in the market in response to evolving conditions.