The second day of the ‘ISM Middle East’ and ‘Private Label Trade Show Middle East’ 2025 at the Dubai World Trade Centre witnessed a significant influx of major retailers, distributors, and global buyers. Their goal was to forge strategic business partnerships aimed at accelerating international growth, particularly in light of the exceptional demand for snacks and fast food, consumed by 91% of consumers at least once daily.
According to event data, 58% of individuals prefer snacks over main meals, leading to unprecedented activity within the exhibition halls as buyers sought to uncover the latest trends in confectionery and snacks. Retailers explored opportunities to expand their product ranges and enter new markets, coinciding with the Middle East and Africa recording the fastest growth in global sales of private label products. The event successfully brought together leading manufacturers and global buyers.
The ‘Private Label Trade Show Middle East’ continues to attract a growing number of distinguished exhibitors, with 15 new countries participating in this year’s edition, reflecting the expo’s rapid expansion since its inception. Additionally, the event featured expert panels discussing the latest trends within the confectionery and snack sectors.