Last year, the Dubai Department of Economy and Tourism reported that the city welcomed over 18.72 million international visitors, marking a 9% increase from 2023, which hosted 17.15 million visitors. This trend indicates a continuous record-setting pattern year after year.
From the beginning of this year until the end of August, Dubai successfully welcomed approximately 12.54 million international visitors, reflecting an over 5% increase compared to the same period in 2024.
Vidi Shah, the director and head of the commercial evaluation department at the firm, noted, “The hospitality market in Dubai has demonstrated robust performance thus far in 2025, with rising numbers of travelers and international visitors, along with increased occupancy rates and average daily room prices compared to the same timeframe last year.”
This growth is attributed to the city’s safety, accessibility, diverse offerings, and engaging programs, in addition to government initiatives and new attractions that bolster Dubai’s appeal.
As we enter the peak travel season and experience a surge in Dubai’s events, the total number of international visitors is projected to reach 19.5 million by the year’s end, with hotel occupancy rates expected to average 78.5% for the remainder of 2025.
Furthermore, the average daily room rates are anticipated to rise, fueled by sustained demand for leisure and business travel, an expansion of luxury hotel offerings, and Dubai’s positioning as a leading global luxury destination.