A recent study conducted by Al-Futtaim in collaboration with the American University in Dubai, KPMG Middle East, and G42 Group has identified a significant shift in the career aspirations of Emirati youth. Titled “The Future of Emirati Youth,” this report serves as a strategic guide for policymakers, employers, and educational institutions, aimed at empowering the future workforce in the UAE by transcending traditional quotas and goals and embracing a quality-focused approach to talent development.
Based on insights gathered from a comprehensive three-part initiative by Al-Futtaim, the study highlights the growing ambitions of Emirati youth, informed by a survey of over 500 participants aged 18 to 25. A notable 53% of Emirati youth emphasized the importance of work-life balance when selecting an employer, while 51% underscored the need for a positive and supportive work environment. Additionally, cultural dynamics significantly influence their career paths, with parental and familial roles being a substantial factor in their professional choices.
For many Emirati youth, an ideal workplace promotes creativity and innovation, recognizing individual achievements, with 82% of respondents agreeing on this point. The study further indicates that young people are seeking environments that prioritize personal growth (81%), uphold ethical values (81%), and encourage teamwork (79%). Through strong leadership, open communication, and collaboration, organizations can cultivate a culture where the upcoming generation feels empowered, valued, and inspired to thrive.
However, various challenges hinder their aspirations, especially concerning skill sets. While 42% contemplate the impact of artificial intelligence, only 33% recognize data literacy as a key success factor, revealing a gap between awareness and practical skills. Furthermore, obstacles such as intense competition for entry-level positions (33%), lack of experience (28%), and limited access to training (23%) and mentoring (21%) remain prevalent.
The study points out that disparities in retirement benefits pose a significant barrier to private sector engagement, as over half of surveyed Emirati youths consider retirement packages essential when choosing an employer, yet 48% find governmental programs more appealing. Additionally, 36% of Emirati youth are open to working abroad, indicating a pressing need for the UAE to attract competitive local job opportunities capable of attracting and retaining top talent.
Mira Al-Futtaim, Chair of the Emiratisation Council at Al-Futtaim and CEO of Al-Futtaim Educational Foundation, remarked that this generation of Emirati youth is actively shaping the future of work with a clear vision of their goals. The findings from the research conducted in partnership with various entities reveal that youth possess advanced digital capabilities and a broad awareness of global developments, along with a remarkable ability to adapt to modern trends such as AI and automation. Despite this promising potential, they face tangible challenges, including fierce competition for entry-level roles and gaps in certain practical skills. This study serves as a vital roadmap for all stakeholders, facilitating coordinated efforts to enable youth to realize their latent potential for the benefit of the nation and its sustainable development.
The study outlines comprehensive recommendations for government, business sectors, academia, and employees, derived from exclusive discussions with industry representatives and young professionals. These recommendations include developing Emiratisation frameworks from quantity to quality, aligning pension systems, integrating early career experience into education, empowering managers to nurture talent, and investing in prominent national models. The report also highlights best practices and case studies from the UAE, showcasing ongoing efforts in this regard.
Dr. Kyle Long, President of the American University in Dubai, stated that educators are committed to equipping Emirati youth with the skills, mindset, and adaptability needed to succeed in a complex world. By fostering curiosity, inquisitiveness, and critical thinking, they ensure that the next generation is prepared to seize opportunities, face challenges, and drive innovation in the UAE’s society and economy.
Marketa Simkova, Partner and Head of Human Resources at KPMG Middle East, emphasized that the insights and findings from this study serve as a clear call to action for all organizations. They affirm that effective talent management strategies today must go beyond traditional human resource approaches, adopting a holistic view of well-being, purpose, and continuous development. As a partner in this initiative, KPMG Middle East believes that this comprehensive approach cultivates a more agile and engaged Emirati workforce for the future.
Maimey Kourian, Head of Human Resources and Culture at G42 Group, noted that in an era characterized by rapid technological advancement—especially in AI—preparing our youth for the future of work is no longer an option but a necessity. This study highlights the urgent need to equip Emirati youth with future-ready skills and foster a culture of innovation. G42 is dedicated to leading this transformation, ensuring the prosperity of our national talents in the digital economy.
The study confirms that attracting and retaining top Emirati talent requires a fundamental shift in approach, prioritizing overall employee well-being through flexible working, supportive cultures, and meaningful roles aligned with national objectives, while also empowering managers to develop true talent. Furthermore, investing in structured experiential learning and advocating for systematic changes, such as aligning pension systems, are crucial steps.