The Abu Dhabi Chamber of Commerce and Industry has announced the establishment of a working group focused on public relations and digital marketing. This initiative is aimed at enhancing the field of public relations and digital marketing within the Emirate, facilitating its growth and expansion.
The group’s objectives include identifying opportunities and challenges, offering practical recommendations, and devising solutions, all aimed at accelerating progress through improved collaboration between the public and private sectors.
This initiative underscores the Abu Dhabi Chamber’s commitment to fostering the development of the public relations and digital marketing industry, as well as its vital contribution to economic growth and diversification within the emirate. Shams Al Dhaheri, the second vice chairman and managing director of the Abu Dhabi Chamber, remarked:
“The creation of the public relations and digital marketing working group recognizes the significant role this sector plays in the UAE and Abu Dhabi’s dedication to enhancing and supporting these essential industries. By bringing together leaders and experts, we are solidifying collaboration to drive innovation and improve standards.”
This initiative further reinforces the Abu Dhabi Chamber’s commitment to strengthening collaboration between the public and private sectors and fostering a dynamic business environment in the emirate. Since January 2023, the Chamber has been pivotal in forming working groups and creating platforms for effective dialogue between private entities and government agencies.
The public relations and digital marketing working group comprises a select group of professionals from various areas within the industry.