“ADNOC Distribution” has unveiled a fresh identity for its well-known brand “ADNOC Oasis,” rebranding it as “ADNOC On-The-Go.” This change is part of a comprehensive re-launch aimed at delivering an innovative and modern experience in the food and beverage sector, enhancing the quality and variety of options available. The new concept, “Gourmet On-The-Go,” embodies ADNOC Distribution’s commitment to providing the highest levels of quality, innovation, and convenience, further solidifying its leadership position in the retail and mobility sector across the UAE.
Since its inception, “ADNOC Oasis” has established itself as a respected Emirati brand, serving millions of customers each year through a growing network of 379 locations across the UAE, as well as in Egypt and Saudi Arabia.
Eng. Badr Saeed Al Lamki, CEO of ADNOC Distribution, stated that with the launch of the new identity “ADNOC On-The-Go,” the company is reintroducing the brand with a renewed vision focused on quality, diversity, and accessibility while preserving the essence of authentic Emirati identity.
The new identity of “ADNOC On-The-Go” stores reflects the brand’s evolution with a contemporary style while maintaining its deep Emirati roots.
As part of this update, the distinctive “Gourmet On-The-Go” concept has been launched to meet the increasing customer demand for premium ready-to-eat food and beverages, combining high quality, speed, and accessibility. This initiative strengthens “ADNOC On-The-Go” stores as a preferred destination in the UAE for a premium dining experience on the move.
The brand update comes at a time when the non-fuel retail sector of ADNOC Distribution is experiencing strong momentum and significant growth. During the first half of 2025, the total revenue of the sector rose by 15%, daily transactions increased by 11%, and the gross profit from retail surged by 21%, driven by higher transaction volumes, improved conversion rates, and the introduction of new products. Luxury offerings, such as specialty coffee beverages, saw a remarkable 25% year-on-year increase in daily sales.