The Dubai Jewelry Group has announced the successful conclusion of its annual campaign as part of Dubai’s Summer Surprises 2025. The event ran from June 27 to August 30 across various prominent jewelry stores in Dubai, attracting a large number of shoppers who benefited from valuable prizes and exclusive offers.
Shoppers who spent 1,000 AED or more at participating stores had the chance to enter a raffle to win one of 30 unique gold coins from the “Dubai City of Gold” series, each weighing 12 grams. The winners of this draw were revealed on September 11.
Additionally, Visa cardholders enjoyed a special digital draw, leading to 50 lucky shoppers winning jewelry vouchers worth 3,500 AED each, totaling 175,000 AED in prizes.
The campaign also featured exceptional offers, including complimentary gifts, discounts of up to 50% on gold crafting fees, full trade-in value for old gold without deductions, and markdowns of up to 70% on diamond and pearl jewelry.
Leila Suhail, Head of Marketing for the Dubai Jewelry Group, stated that the campaign represented a new success, demonstrating the group’s commitment to rewarding its customers and providing them with unique shopping experiences. She emphasized that this initiative has further solidified Dubai’s status as a regional jewelry capital.
The group expressed its sincere gratitude to all partners and participating stores, as well as to the shoppers who contributed to the campaign’s success.