Dubai has secured the top spot regionally and ranks twelfth globally, according to the 2025 City Travel Index released by Euromonitor International in collaboration with Lighthouse Data. This achievement is driven by a strong influx of visitors, international events, and high occupancy rates in reasonably priced luxury hotels.
Paris maintained its position as the leading city for the fifth consecutive year. The index revealed that Paris attracted over 18 million international visitors in 2025, thanks to its robust tourism infrastructure, vibrant culture, and commitment to sustainability. The report also ranked Madrid, Tokyo, Rome, and Milan in second through fifth places, respectively.
Eight cities from five countries in the Middle East and Africa made it into the top 100 destinations, highlighting the strategic growth of the region. Dubai led the cities in this area, drawing visitors from India, the UK, Saudi Arabia, and Russia, followed closely by Abu Dhabi and Doha, which are driving regional growth in tourism and infrastructure. The introduction of the Gulf unified tourism visa is expected to enhance connectivity and strengthen leadership in the tourism sector.
The report indicated a continued rise in international tourist numbers in 2025, fueled by strong regional performance. The Asia-Pacific region experienced the highest growth at 10%, followed by the Middle East and Africa at 7%. Bangkok topped the list with 30.3 million visitors, followed by Hong Kong, London, and Macau.
This momentum has been supported by eased visa regulations, significant infrastructure upgrades, and prominent cultural and sporting events, enhancing connectivity and improving visitor experiences.