The Dubai Shopping Festival 2025 continues to create a festive atmosphere with the weekly announcement of winners in the “Shop, Scan, and Win” campaign, an initiative held citywide. This campaign gives shoppers the chance to win cash prizes totaling up to one million dirhams, enhancing the daily shopping experience and transforming it into a series of engaging moments.
The campaign runs from December 5, 2025, to January 11, 2026, rewarding shoppers with weekly cash prizes. In addition, live celebrations for the winners take place during the “Dubai Shopping Festival Nights,” infusing entertainment and community spirit into the shopping experience across the emirate.
Participants who spend 200 dirhams or more at any of the participating stores can enter a digital draw by scanning the QR code found on their purchase receipt. Entries are collected weekly, and six winners are selected from 15 shopping centers and community hubs involved in the campaign.
Winners’ names are announced every Wednesday, and they are later invited to join a live celebration on the Dubai Shopping Festival stage during the “Festival Nights” held every Monday. Here, winners have the exciting opportunity to spin the prize wheel in front of an audience, revealing cash prizes that range from 10,000 dirhams to 33,333 dirhams.
The first weekly draw of the campaign presented a touching moment when two winners realized during the live announcement that they were long-lost friends who hadn’t seen each other in years, sparking wide-spread engagement from the audience and epitomizing the community spirit that the Dubai Shopping Festival represents.
Several winners shared their feelings following their victories, describing the experience as surprising and joyful. One winner mentioned that it was their first time winning a prize since moving to Dubai 19 years ago, while others expressed their intentions to use their winnings to celebrate with their families, cover personal commitments, or plan upcoming holidays.