The global company Würth Group has officially launched “Würth Professional Solutions” in the United Arab Emirates, marking a significant milestone in its 25-year journey in the region and demonstrating a long-term commitment to the dynamic UAE market.
This announcement was made during an exclusive event that brought together industry leaders and top executives in Dubai. At the event, the company unveiled its vision to become a strategic partner for a resilient and sustainable industrial future in the Gulf Cooperation Council (GCC) countries.
The event highlighted the Würth family’s reputation, ongoing investments, and decades of experience in providing integrated supply chain solutions and high-quality German products. “Würth Professional Solutions” builds on over 80 years of excellence to lead a new phase of industrial innovation focused on efficiency and flexibility.
During the launch, the company presented a comprehensive digital platform akin to an “industrial Amazon,” enabling customers to access unified solutions that simplify processes across construction, manufacturing, and operations.
Benjamin Würth, Chair of the Supervisory Board at Würth Group, stated, “Choosing the UAE and the Middle East as a key growth hub aligns perfectly with our core values of building a future based on trust, technology, and sustainability. For the first time, we leverage the strength of our portfolio, which encompasses over five million products, to provide our distinguished customers with a comprehensive unified platform.”
Angela Bernstein, the General Manager and visionary behind “Würth Professional Solutions,” confirmed that this launch is the culmination of decades of expertise and leadership. She remarked, “The opening of the Proof of Concept Center for Würth Professional Solutions encapsulates eight decades of craftsmanship and transformative agility.” She added, “As a global family business, we believe in stability, reliability, and sustainable growth. The Würth Group shares a unified vision with the UAE, where an inspiring leader has achieved unparalleled milestones through the courage to turn challenges into opportunities. It is the duty of future generations, both in the Emirates and at Würth, to build upon this legacy and launch innovative solutions that enhance the resilience of businesses and nations.”
Strategic Partnership
The company also unveiled the “Würth Rapid Response” project, an innovative mobile workshop that redefines maintenance and field support operations.
This project represents the result of a long-term global collaboration between Würth and Mercedes-Benz in Germany, now expanding to the UAE in partnership with Gargash Enterprises.
Thorsten Bauerheim, General Manager of Mercedes-Benz Commercial Vehicles at Gargash Group, stated, “The ‘Würth Rapid Response’ concept combines our leadership in mobility solutions with Würth’s expertise in smart supply chains, offering a new standard of innovation and operational efficiency in the region.”
Following this exclusive launch, “Würth Professional Solutions” will serve as a gold partner at The Big 5 Global exhibition, showcasing all of its advanced solutions.
Visitors will have the opportunity to experience firsthand how these technologies contribute to increased productivity and bolster the resilience of industrial enterprises.