Moza Al-Futtaim expressed her deep appreciation and pride, along with her team behind the “Boulevard Marina” project, following a post from His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President of the UAE and Ruler of Dubai. In his message, His Highness conveyed gratitude to both her and the development team of “Boulevard Marina,” highlighting their exemplary model of private sector participation in creating destinations that showcase the beauty of Dubai. She noted that the support from His Highness fuels their commitment to innovation and creativity, affirming that “Boulevard Marina” embodies a vibrant vision that reflects Dubai’s ever-evolving spirit.
In comments made to a local publication, Moza Al-Futtaim emphasized that the encouragement and backing provided to the business sector, particularly for innovative ideas and projects, are fundamental pillars for success. She stated that they are following a visionary path that clearly outlines the distinctive features and uniqueness that Dubai continuously offers to its residents and visitors.
A Complete Vision
She further remarked that the message from His Highness is a badge of honor they proudly wear and a responsibility that drives them to strive for excellence. It serves as a persistent motivation to explore new ideas and innovations that enhance the unique attractions Dubai presents, ranging from tourism to shopping and entertainment.
Al-Futtaim highlighted that the “Boulevard Marina” project is part of an ambitious development plan approved by the Al-Futtaim Group at “Dubai Festival City.” This initiative aims to deliver a vibrant and comprehensive vision that reflects the dynamic spirit of Dubai, blending the city’s cosmopolitan nature, charm, and high-quality services to cater to the tastes of both residents and visitors from around the globe. The project also harmonizes with the historical significance of Dubai Creek, an essential life artery that has long defined the city’s commercial and economic identity, adding to the project’s allure and spaciousness that narrates the success stories of Dubai.
Engaging Young Talent
Located in “Dubai Festival City,” the “Boulevard Marina” project has involved approximately 300 local young talents in its implementation and has attracted over a million visitors since its opening in February. Over this period, it has also featured more than 50 stores.
“Boulevard Marina” has been designed as a vibrant cultural hub, enriched by coordinated events, artistic works, and community activities that enhance the overall experience. This destination goes beyond merely being a dining spot, transforming into a space for connection and celebration of local creativity.
Restaurants and retail outlets have been carefully selected to align with local community preferences, showcasing innovative and contemporary concepts owned by Emirati talents that merge established names with emerging ones, representing both cultural authenticity and modern taste.
The “Boulevard Marina” embodies genuine local presence in its every detail – from partners and tenants to the teams working daily to shape the destination’s experience. Young Emirati teams have led the concept’s development and management through locally-driven design and strategic planning, offering support to each partner in crafting a business model that aligns with the identity and objectives of “Boulevard Marina.” This destination stands as a testament to the collaborative efforts of around 300 local young talents, including the Al-Futtaim Youth Council, whose ideas and contributions have been instrumental in establishing “Boulevard Marina” as a vibrant community hub.
Global Inspirations
The “Al-Futtaim Group” drew upon its extensive experience in developing and managing global retail destinations to launch “Boulevard Marina.” They collaborated closely with all participating partners, providing direct practical support, specialized operational expertise, and a clear vision rooted in decades of industry leadership.
“Boulevard Marina” exemplifies the application of this extensive knowledge, creating a holistic experience that transcends traditional retail concepts and mirrors the city’s vitality and diversity. The “Al-Futtaim Group” is committed to supporting local brands and fostering regional creativity, ensuring that emerging concepts are afforded the right platform to thrive, clearly demonstrated at “Boulevard Marina” with its carefully curated mix of local brands and experiences.
The “Boulevard Marina” project represents a culmination of innovative ideas shaped by the talents of a young and ambitious team, backed by the Al-Futtaim Group, which has provided them with a launchpad into the entrepreneurial realm, alongside its support for all ambitious projects.