1. What is the contribution of “E & Enterprise” and its solutions to the group’s growth, and which areas are experiencing the most momentum
The role of “E & Enterprise” in the group’s expansion goes beyond direct revenue contributions; it serves as a strategic pillar that strengthens the group’s position as a leading regional force in innovation and technology. Today, we act as a digital transformation arm that is reshaping the business landscape in the UAE and the wider region by enabling organizations and governments to adopt cutting-edge technologies in areas such as cloud computing, artificial intelligence, cybersecurity, and the Internet of Things.
Significant momentum is evident in several areas, including sovereign cloud computing, where we are spearheading the development of a national digital infrastructure capable of managing the rapid growth of data and smart applications while ensuring sovereignty, security, and regulatory compliance. In artificial intelligence, we aim to launch advanced platforms powered by AI, enabling organizations to leverage automation and predictive analytics to enhance efficiency, reduce costs, and accelerate innovation. Additionally, in cybersecurity, our subsidiary “Help AG” provides comprehensive solutions to safeguard critical sectors against growing threats, bolstering digital trust and ensuring business continuity.
These areas represent substantial sources of momentum as they intersect with the national transformation priorities of the UAE, supporting institutions in sectors such as energy, finance, healthcare, and smart government. By delivering integrated solutions, “E & Enterprise” adds value to the group by enhancing corporate revenue streams, diversifying the client base, and positioning the group as a global leader in advanced technology.
2. As we look at 2025 so far, what are the standout achievements, in terms of new large deals, digital transformation partnerships, or platform launches
The year 2025 has seen a series of strategic milestones for “E & Enterprise” that have solidified its status as the premier digital transformation partner for businesses in the region. These partnerships are more than mere commercial arrangements; they are collaboration platforms with global partners like “AWS,” “Microsoft,” “Meta,” and “Oracle,” resulting in a model that aligns with national priorities while also benchmarking against global standards of excellence.
The company has initiated significant projects to accelerate industrial transformation through its partnership with “Exeed Industrial,” aimed at speeding up the digital transition in its distributed factories across the UAE. This is achieved by creating a comprehensive roadmap for the Fourth Industrial Revolution, a strategic plan that supports factories in adopting smart, connected technologies that enhance efficiency and competitiveness, focusing on AI and sustainability principles. This effort contributes to increasing the resilience of the manufacturing sector in the country and enhancing its global standing.
These accomplishments culminated in global recognition from IDC, which classified “E & Enterprise” as a “Major Player” in the Communications as a Service market, reinforcing its position as a regional player with global impact. Thus, 2025 remains a testament to the company’s success in blending innovation, regional expansion, and international recognition.
Leadership in Cloud Computing and Artificial Intelligence
3. What is the significance of launching the commercial operation of the UAE’s sovereign cloud platform, and what does it offer organizations
The commencement of commercial operations for the UAE’s sovereign cloud platform represents a new national achievement on the path towards enhancing digital sovereignty and enabling safe innovation. Developed by “E & Enterprise” in partnership with “Amazon Web Services,” and supported by the Cyber Security Council, this platform is the first of its kind designed on the principle of national sovereignty to cater to the needs of regulated sectors in the country such as banking, healthcare, education, telecommunications, and government entities.
The platform provides a fully hosted cloud environment within the nation, allowing organizations to run their sensitive operations with complete control over their data and ownership, ensuring compliance with cybersecurity requirements and local data residency. It can reduce operational costs and compliance by up to 70% compared to traditional models, enabling institutions to focus on innovation and growth confidently within a compliant, secure, and cost-effective environment.
This initiative comes at a time when regulated sectors face increasing challenges in protecting sensitive data, where regulatory fines can reach two million dirhams in cases of data misuse or cross-border leaks. Through this platform, “E & Enterprise” offers a practical and tested solution that enhances digital trust, allowing organizations in both the public and private sectors to accelerate innovation within an integrated national environment that aligns with the “We the UAE 2031” vision for building a robust and secure digital economy.
4. How does “E & Enterprise” leverage the UAE’s sovereign launch platform to accelerate AI adoption in vital sectors
The sovereign AI launch platform is one of the most impactful national initiatives aimed at expediting the digital transformation journey of the UAE, where “E & Enterprise” serves as the executive arm translating this vision into practical reality. The platform offers a secure, flexible local environment that facilitates the development, testing, and deployment of AI solutions in alignment with digital sovereignty requirements and regulatory compliance, paving the way for a new era of public cloud adoption in the UAE, expected to contribute a cumulative value of $181 billion to the country’s digital economy by 2033.
This platform will enable companies in critical sectors such as healthcare, energy, and financial services to access AI capabilities without complete reliance on external data centers. This reduces costs, increases adoption speed, and enhances institutional trust, while opening doors for advanced applications like AI-supported medical diagnostics, smart grid management, and predictive analytics in banking.
Thus, the benefits extend beyond just the institutions, impacting the national economy as a whole, offering a pioneering model for leveraging global cloud innovation to support national priorities and expedite the digital transformation of the most critical sectors, positioning the UAE as a global leader in artificial intelligence.
5. How do you balance the requirements of the national cloud with the need for speed and scale from major cloud service providers to serve enterprise clients
“E & Enterprise” adopts a balanced approach that combines the demands of digital sovereignty and national security with the flexibility and innovation potential provided by global cloud service providers. This balance is achieved through the establishment of a comprehensive sovereign national cloud that ensures full compliance with UAE legislation and protection of sensitive data.
Simultaneously, we grant our clients the opportunity to leverage the capabilities of major global companies like Amazon Web Services, Microsoft, and IBM through hybrid, multi-cloud models, providing organizations with the speed and flexibility needed to implement large-scale projects while ensuring the highest levels of governance and data control. Through this strategy, we provide institutions with a secure sovereign cloud that aligns with national priorities and is supported by advanced global capabilities, facilitating rapid expansion and accelerating the pace of innovation and digital transformation.
Industry Transformation and Use Cases
6. Which sectors (such as energy, finance, healthcare, retail, etc.) are driving the highest demand for digital transformation services today
We are observing a significant rise in demand for digital transformation services across various business sectors, although certain sectors are leading this momentum more due to their direct ties to economic and social security. The energy sector is at the forefront, where the reliance on IoT and advanced analytics is increasing for managing efficiency and resource sustainability, particularly with the shift toward clean and smart energy.
The financial sector is rapidly requiring cloud solutions, cybersecurity, and artificial intelligence to combat fraud and enhance compliance, ensuring customer trust and system integrity. In healthcare, AI-driven applications such as virtual diagnosis, remote patient management, and protection of sensitive data are top priorities.
Additionally, the retail sector demonstrates a need for the development of advanced digital experiences and real-time customer behavior analytics to boost sales and improve loyalty. The government sector continues to drive change through smart city projects and digital services, making it a key partner in accelerating transformation.
7. How is “E & Enterprise” adopting network APIs and edge AI, and what opportunities do you see in 2026
“E & Enterprise” implements a strategy that focuses on opening network APIs and providing edge AI capabilities to its clients in vital sectors such as government services, finance, healthcare, and energy. This approach allows organizations direct access to real-time network and AI capabilities, enabling them to rapidly develop innovative applications at lower costs.
Edge AI provides institutions with a significant advantage for real-time data processing, whether in smart energy networks, remote healthcare, or high-speed financial transactions, reducing reliance on centralized data centers and enhancing security and efficiency. With the expansion of smart cities and the shift toward Industry 4.0, these capabilities will be foundational in enabling and supporting agile and intelligent decision-making.
We believe that 2026 holds immense opportunities in predictive analytics, distributed data management, and instant automation, especially in settings like smart hospitals, renewable energy stations, and financial institutions that require immediate responses. This direction reinforces “E & Enterprise” as a key enabler of smart infrastructure and advanced digital economies.
Global Alliances and Future Capabilities
8. How do your partnerships with Amazon Web Services, Microsoft, and IBM enhance the competitive capabilities of “E & Enterprise”
Our ongoing expansion allows us to combine the local strength of sovereign cloud services with global innovation. With Amazon Web Services, we focus on building secure and flexible sovereign cloud environments, enhancing trust among national institutions and supporting the country’s priorities in data protection and digital sovereignty.
With Microsoft, our partnership aims at accelerating the adoption of generative AI and advanced analytics in key regional markets such as the UAE, Saudi Arabia, Egypt, Turkey, and Qatar. This enables us to provide scalable solutions designed specifically to meet the needs of these markets, enhancing our clients’ competitiveness and facilitating faster access to innovation.
Our collaboration with IBM adds significant strength to our capabilities in cybersecurity, cloud computing, and advanced solutions like AI for security and quantum computing. This ecosystem of partnerships places “E & Enterprise” in a unique position to offer clients comprehensive solutions that surpass what any global or local provider can deliver independently.
Participation in GITEX 2025
9. What live presentations or experiential trials will visitors encounter from “E & Enterprise” at GITEX
“E & Enterprise” will showcase a broad array of interactive presentations and experiences at GITEX 2025 that demonstrate its leadership in AI, cloud computing, cybersecurity, and digital transformation. Visitors will have the opportunity to experience practical solutions that reflect the company’s ability to turn advanced technologies into tangible tools that deliver value to institutions and critical sectors.
Among the highlights will be a live demonstration of the cybersecurity dashboard from “Help AG,” featuring real-time monitoring, analysis, and response to cyber threats. The dashboard will exhibit scenarios of advanced virtual attacks and detail how threat intelligence systems detect these attacks, along with immediate response strategies to contain risks before they impact infrastructure. This experience underscores “Help AG’s” technological capabilities as the cybersecurity arm of the group, while also reflecting “E & Enterprise’s” commitment to fostering digital trust among institutions and governments alike.
Moreover, visitors will learn about various other showcases, including sector-specific AI agents, AI governance platforms, sovereign cloud platforms providing secure and scalable infrastructure, and an AI leadership center for training and capacity building. These demonstrations will enable institutions to see how these solutions can be practically integrated into their daily operations to achieve greater efficiency and faster growth.
10. As the cybersecurity arm of “E & Enterprise,” how is “Help AG” evolving its offerings with the intersection of communications, cloud computing, and digital services
“Help AG” is redefining the concept of cybersecurity by integrating its traditional protection capabilities with the requirements of the new digital economy. It is expanding its service range to include security intertwined with communications and cloud computing, enabling organizations to benefit from integrated solutions that protect data and applications across both on-premises and cloud environments simultaneously.
As organizations rapidly adopt cloud platforms, “Help AG” is broadening its services via AI-driven security, permitting real-time threat detection and advanced predictive analytics, alongside automated responses to threats. This integration of AI and cybersecurity enhances organizations’ capacity to protect their digital infrastructure and maintain business continuity with higher efficiency and a level of security that meets national and international standards.