The UAE-based company “Yango” has unveiled a series of trends derived from data collected through its diverse services in the Middle East and North Africa, highlighting how people in the region are utilizing mobility, entertainment, and AI-supported technologies by the year 2025.
Based on aggregated and anonymized data, the report offers insights into daily behavior and usage patterns across several regional markets, showcasing a year where millions of daily moments, from morning commutes to evening viewing sessions and smart speaker queries, illustrate the integration of digital services into the fabric of everyday life in the region. The insights below present data gathered from various Yango services, documenting the utilization of these technologies throughout 2025: Urban mobility data from Yango Ride indicates that convenience and reliability continue to be the primary factors influencing travel patterns among individuals in Middle Eastern and North African cities, surpassing luxury or premium experiences.
In several markets, including the UAE and Oman, trips to and from international airports ranked among the most frequently utilized ride-hailing services. In Oman, user demand prominently focused on destinations in Muscat Governorate, with journey patterns centering around Muscat International Airport and major shopping centers like Oman Mall and Oman Avenues Mall, especially in the Seeb and Busher districts. The rise of these locations highlights how ride-hailing services are utilized not only for long-distance or travel-related journeys but also as a practical solution for daily commuting related to shopping and recreational activities.
A similar trend was evident in the UAE, where easy access to airports and major urban destinations shaped travel demand. Routes to Zayed International Airport and Dubai International Airport ranked among the most frequent, alongside densely populated commercial and lifestyle destinations such as Yas Mall and Dubai Mall. The concentration of trips around these areas reinforces the role of ride-hailing services as an extension of everyday urban infrastructure, supporting shopping, social interaction, and routine mobility within cities, rather than merely serving occasional or irregular journeys.
Concurrently, users across the region demonstrated a clear preference for economy car categories over higher-cost options, with mid-sized vehicles, particularly models like the Toyota Camry, emerging as the most frequently used, indicating a preference for practical comfort, transparent pricing, and service availability over prestige or luxury.
Additionally, the average arrival times bolstered this shift towards the daily reliance on the service; the average vehicle arrival time in Muscat remained around three minutes throughout the year, while it stayed under six minutes in Abu Dhabi, confirming that on-demand mobility has evolved from being a sporadic feature to a trusted urban service used regularly.
In the fourth quarter of 2025, Yango Yasmina recorded significant growth in adoption rates and user interactions within the UAE, reflecting the accelerating role of artificial intelligence in everyday life. The average interaction rate reached 22 interactions per day per user, with peak days seeing up to 44 interactions per day per user, suggesting a deep integration of the service into daily routines rather than being sporadic or one-time use.
Arabic emerged as the leading language used, with 60% of users adopting it as their primary language, followed by English at 28%, while 12% of users preferred a bilingual usage pattern.
Within Arabic interactions, general conversations dominated usage at 45%, followed by content playback at 22%, with religious features accounting for about 7% of total interactions. In English interactions, general conversations comprised 34% of usage, content playback at 32%, while time management tasks such as alarms, timers, and reminders accounted for around 8% of interactions.
By 2025, Yango has solidified its position as a key enabler of AI-driven transformation in the business sector. In the Middle East, this is demonstrated through strategic collaborations across retail and food tech sectors.