Dubai – Emirates Petroleum Company (Emarat) has announced a partnership with Brepco Blocks, a division focused on fractional real estate investment within the Brepco platform, which specializes in PropTech across the region. This collaboration marks the first of its kind in the country by linking fuel rewards with real estate investment. The strategic partnership aims to connect Emarat’s extensive consumer network with Brepco’s vision of making real estate investment accessible to everyone, offering new opportunities for residents to grow their wealth through daily fuel purchases.
Through this partnership, thousands of Emarat customers will have the chance to “invest on the go,” receiving a welcome bonus of 350 AED to kickstart their investment journey via the Brepco Blocks app. Users can directly redeem their points through the Emkan app and convert them into Brepco Blocks vouchers, which can be used to acquire fractional property shares starting from just 2,000 AED.
Ali bin Zayed Al-Falasi, CEO of Retail Sales and Senior Vice President of Marketing at Emarat, stated, “We are proud of our partnership with Brepco Blocks in one of the first initiatives to connect loyalty programs with investment in the UAE, and potentially globally. This development represents a new chapter for the Emkan program, as we transition from transaction-based rewards to a future value platform that assists customers in building long-term wealth. By linking daily mobility with digital access to fractional real estate investment, we are enhancing the loyalty experience to be smarter, more personalized, and aligned with the UAE’s commitment to purposeful and reliable innovation tailored to contemporary lifestyles.”
Amira Sajwani, founder and CEO of Brepco, remarked, “This partnership signifies a pivotal moment in consumer-focused real estate innovation in the UAE. For the first time, we are enabling residents to convert their fuel spending into real estate ownership, a powerful and pioneering model that puts wealth-building within everyone’s reach. Emarat’s size, reliability, and long-standing legacy make it the ideal partner as we continue to enhance accessibility, transparency, and innovation in the investment landscape.”
Emkan is Emarat’s digital rewards and loyalty program designed to help customers earn and redeem points through eligible transactions within Emarat’s service ecosystem. Members can manage their points, explore rewards, and redeem benefits digitally via the Emkan app.