The outdoor advertising market in the UAE is projected to reach approximately 625 million dirhams by 2026, reflecting a growth of over 7% compared to around 582 million dirhams in 2025, according to market research from Statista. This growth continues as the sector evolves locally amidst regulatory and investment changes.
Dubai’s outdoor advertising sector has maintained stable activity since the beginning of 2026, bolstered by regulatory updates and expanded opportunities for market participants. This ensures better regulation of supply and enhanced operational efficiency of advertising assets. Data from Mada Media indicates that around 110,000 transactions were recorded in 2024, with the issuance of 72,000 permits across 71 different types, showcasing the breadth and variety of activities in Dubai.
Mada Media has initiated a tender for the rights to install, operate, and invest in 195 digital and non-digital advertising assets, in addition to 440 advertising flags along various major roads in Dubai. This is part of their efforts to regulate supply and optimize the exploitation of advertising resources.
Furthermore, Mada Media announced the awarding of a contract to Arabian Outdoor for the operational and investment rights concerning a range of outdoor advertising assets, aligning with Dubai’s regulatory framework. The agreement was signed in the presence of Mansour Al-Sabahi, CEO of the organizing entity, and Pierre Choueiri, Chairman and CEO of Choueiri Group.
Under this contract, Arabian Outdoor will be granted operational and investment rights for a portfolio of digital and non-digital advertising assets, including 195 units and a selection of advertising flags, strategically placed on important streets and corridors in Dubai to maximize public outreach.
Mansour Al-Sabahi highlighted the significant participation from industry stakeholders in the tender process, emphasizing that the implementation will adhere to regulatory standards aimed at developing the market and ensuring operational efficiency in accordance with the local economic goals.
In response, Pierre Choueiri noted that the company will leverage its industry experience to operate assets in high-traffic locations while continuing to invest in the development of programmatic digital advertising solutions. This approach aims to enhance market evolution in line with Dubai’s urban planning initiatives.