The Dubai Festivals and Retail Establishment is attracting a significant number of shoppers with its Summer Holiday Offers, which run until July 17. These promotions feature substantial discounts and exclusive deals from over 800 brands across more than 3,000 stores, in addition to enticing opportunities to win grand prizes that include luxury cars, cash rewards, gold pieces, and much more through major citywide draws.
The offers are just one element of the many surprises included in the 28th edition of Dubai Summer Surprises, themed “Your Summer with Us is Amazing.”
The Summer Holiday Offers mark the first of three unique shopping experiences provided by the retail sector during Dubai Summer Surprises 2025, featuring discounts ranging from 25% to 75% on hundreds of participating brands throughout the city. Other campaigns include “Spend and Win” at Mercato, malls operated by Majid Al Futtaim, Dubai Festival City Mall, and Dubai Outlet Mall, along with loyalty program rewards such as “Ticket,” “Aura,” and winning shopping receipts during the event.
Additionally, shoppers at Mercato and Town Centre Jumeirah can enjoy daily circus performances, a summer skating experience, and weekly raffles for the entire family. Every 200 dirhams spent qualifies for entry into the exclusive weekly draw during Dubai Summer Surprises, with each winner receiving 10,000 dirhams in cash.
Furthermore, every shopper who scans their purchase receipts using the “Privillage Plus” app can enter a draw for a grand prize of the entirely new Jetour T1 vehicle. Shoppers spending 200 dirhams or more at any store in Dubai Outlet Mall will also have a chance to win a brand-new SouEast SO6 car.
At Dubai Festival City Mall, customers who spend 300 dirhams or more before August 31 can enter to win a new Polestar 4 LRSM vehicle. Additionally, lucky shoppers will receive instant prizes every week.
Overall, Dubai’s mall group initiative allows shoppers who spend 200 dirhams in any shopping center to receive a digital raffle ticket for a chance to win one of nine brand-new Nissan Magnite cars.
This year’s Dubai Summer Surprises, running until August 31, offers a fun-filled summer experience for shoppers with 4 million share points available to win upon spending 300 dirhams or more. Four lucky individuals will each garner one million share points, equivalent to 100,000 dirhams, which they can use across 16 shopping centers and over 2,000 retail outlets throughout the UAE.
Shoppers also have the opportunity to win “Ticket” points on a variety of products at popular destinations, with five lucky winners each receiving “Ticket” points worth 10,000 dirhams.
Dubai Jewelers’ Draws
During the period until August 30, the Dubai Jewelers group presents premier offers alongside numerous exceptional winning opportunities as part of Dubai Summer Surprises. Discounts of up to 70% are available on a stunning selection of diamonds and pearls, along with up to 50% off on manufacturing fees for selected gold jewelry, no fees on exchanging old gold, and complimentary gifts with select purchases. Thirty customers will have the chance to win 12-gram gold bars, with three winners announced weekly through the draws.
Moreover, City Walk is buzzing with life during Dubai Summer Surprises, featuring exclusive coffee offers, live entertainment, and basketball activities for shoppers spending 100 dirhams or more. Everyone can enjoy remarkable outdoor dining experiences with takeaway options while exploring retail deals at leading stores, as well as ongoing lunch specials that make midday breaks more enjoyable.