SOUEAST has reaffirmed its dedication to expanding its presence in the Gulf region through two significant events in both the UAE and Kuwait, aiming to establish itself as an innovative brand in the realm of new energy vehicles and modern design.
Notable Appearance in the UAE
SOUEAST’s participation in Dubai Fashion Week (Spring/Summer 2026) emphasized the UAE’s role as a key component of its regional strategy. The company served as the exclusive automotive partner for this global event, organized by Dubai Design District in collaboration with the Arab Fashion Council.
During the event, the company showcased its urban models: S09, S07, and S06 DM, providing the fashion and creative development community with an elegant and intelligent transportation experience.
Additionally, SOUEAST announced a strategic partnership with global fashion house Michael Cinco, aimed at creating collaborative works that merge fashion aesthetics with automotive innovation, reflecting Dubai’s reputation as a global hub connecting art, technology, and innovation.
Global Launch in Kuwait
Simultaneously, SOUEAST participated in the Kuwait Motor Show (September 22-27, 2025) with six models on display, including the all-new S08 DM, its first seven-seater hybrid vehicle (5+2). This exhibition marked the global debut of the car, which is also expected to be showcased in Dubai during Fashion Week in February 2026 before its official market release.
Comprehensive Regional Vision
By combining a strong presence in the UAE with a fresh launch in Kuwait, SOUEAST continues to strengthen its position in the Middle Eastern markets, adhering to its global philosophy of “Ease Your Life,” which aims to provide a modern and flexible lifestyle for various modes of transport.
This approach aligns with the UAE’s status as a major business and innovation center while also reflecting the company’s regional expansion through sustainable and innovative solutions for Gulf consumers.
S08 DM: The Ultimate Family Car
The new S08 DM model is SOUEAST’s first seven-seater hybrid vehicle (5+2), featuring an exceptionally spacious interior and a 1.5TD hybrid engine with an advanced Stepless Super Hybrid DHT transmission system that ensures a smooth and extraordinary driving experience. The vehicle will be showcased early at Dubai Fashion Week in February 2026, becoming the first SOUEAST model to appear at a global fashion event before its official market launch, marking a pioneering step in merging technology with aesthetics.