Yalla Group Limited, based in the UAE and the owner of the largest social media and gaming platform in the Middle East and North Africa, has revealed its unaudited financial results for the fiscal year ending December 31, 2025, and the financial outcomes for the final quarter of the year. The company confirmed its sustained growth and reinforced its position in the rapidly expanding digital entertainment sector in the region.
According to the released financial data, the company’s revenue for 2025 reached approximately AED 1.256 billion (USD 341.9 million), while net income saw a rise of 10.4%, hitting AED 543.9 million (USD 148.1 million), compared to AED 492.9 million (USD 134.2 million) in 2024.
In terms of quarterly performance, revenue for the fourth quarter of 2025 amounted to AED 308.1 million (USD 83.9 million), a decrease from AED 333.4 million (USD 90.8 million) in the same period for 2024, reflecting the company’s ongoing operational momentum.
Moreover, the company’s net profits in the fourth quarter increased by 6.2%, reaching AED 126.7 million (USD 34.5 million), with a net profit margin of 41.2%, while the adjusted net profit margin under non-GAAP principles stood at approximately 43.9%.
Regarding its user base, Yalla continued to expand its presence in the last quarter of the past fiscal year, with the average number of monthly active users rising by 8.2% year-on-year to 44.8 million. Additionally, the number of subscribers to the company’s paid services on its social media and gaming platforms reached around 10.4 million users.
Strong Performance
Yang Tao, the founder, CEO, and Chairman of Yalla Group, affirmed that the group achieved robust results in 2025, with annual revenues soaring to USD 341.9 million and net income growing by 10.4% to USD 148.1 million.
He added, “The strong performance of our platforms has led to increased user engagement, reflected in the 8.2% year-on-year rise in monthly active users, reaching 44.8 million in the fourth quarter of 2025.”
Tao mentioned that revenues from gaming applications saw notable acceleration, achieving a 9.1% annual growth, driven by an ongoing focus on innovation in the gaming sector and effective marketing campaigns. The company’s flagship game in the Match-3 category, titled “Turbo Match,” is now available and has received positive user ratings. Furthermore, they plan to unveil a new strategic desert-themed game in the SLG category in the second quarter of 2026, anticipated to attract a broader audience and strengthen their presence in the digital gaming market.
He also emphasized that Yalla continues to integrate artificial intelligence technologies into its product offerings to enhance operational efficiency, accelerate innovation, and align its initiatives with local market needs.
As part of their regional growth strategy, Yalla Group has intensified efforts to solidify its presence, particularly in Saudi Arabia, where last year a strategic partnership was formed with the Saudi Esports Federation to support the 2026 Saudi Esports League and local talent development programs.
Concluding his remarks, he stated, “Looking ahead, we aim to enhance the integration of our social media and gaming ecosystems, further develop our technical capabilities, and expand our product portfolio to solidify our position in the fast-growing Middle East and North Africa market while ensuring sustainable growth in the long term.”
Maintaining Leadership
Separately, Saif Ismail, the President of Yalla Group, praised the financial results achieved last year, which noted a significant net income growth of 10.4%. He commented, “During the fiscal year 2025, our focus was on enhancing user engagement with our platforms, as well as increasing the overall value of our product ecosystem. By improving operational efficiencies and advancing revenue generation mechanisms, we provided our users with a more distinct experience across social media and gaming platforms, supporting sustainable growth for the group.”
He further noted that their strategy in the gaming and social media sectors has markedly evolved, as key components in their approach to the digital entertainment market in the MENA region. By concentrating on product innovation, localization, and offering culturally relevant content, they strive to deliver more interactive digital experiences that meet user expectations throughout the region.
Ismail asserted that Yalla Group will continue to work on enhancing its operational capabilities, fostering partnerships within the digital economy, and expanding its future product portfolio. He stated, “With a commitment to leveraging cutting-edge technologies and a profound understanding of user preferences in the region, Yalla Group is confidently progressing towards establishing its leadership in the rapidly evolving digital entertainment landscape across the MENA region.”