The Turkish firm “Esas” has affirmed that the United Arab Emirates continues to strengthen its position as one of the most dynamic global hubs for trade, investment, and innovation, despite the geopolitical uncertainties in the region. They highlighted that the foundations of economic collaboration in the UAE are robust, providing ample opportunities for international companies.
Chatay Ozduru, a board member and CEO of the group, noted that the UAE has succeeded in creating an attractive business environment due to its policies focused on economic openness, diversification, innovation, and global connectivity. This environment bolsters its status as a leading center for global capital and strategic partnerships, paving the way for new opportunities for companies looking to invest and expand in the region.
He added that the group believes in the importance of enhancing economic partnerships with the UAE and the wider region, viewing this as a strategic step that delivers mutual benefits and supports business growth.
Ozduru emphasized that the Middle East has historically been significant culturally and economically for Turkey. He pointed out that the group, founded by the Şevket Sabancı family, has maintained long-standing business relationships in the region for many years.
Regarding the group’s investments in the UAE, Ozduru mentioned that Esas currently holds joint investments with local partners and aims to broaden this collaboration in the upcoming phases.
The group presently operates 36 stores and over 230 sales points in the country, which provides a strong foothold in one of its priority international markets. He indicated that in the coming years, the group plans to double its presence in the Emirati market by expanding its store network and enhancing its presence among key customers, aiming for a significant increase in business volume and reach.
One of the group’s primary goals in the UAE is to elevate the Flormar cosmetic brand to rank among the top three beauty brands in the Emirati market, while simultaneously establishing the UAE as a regional center for the company’s growth in the Gulf Cooperation Council countries. Ozduru added that the group’s relationships with the UAE are founded on long-term partnerships, ongoing investment dialogue, and strong economic ties with various stakeholders in the region.
Ozduru also indicated that the group aims to expand its investments in private equity and real estate across Turkey, the Gulf Cooperation Council countries, Western Europe, and the United States by collaborating with international partners and contributing to cross-border investment opportunities. He affirmed that the UAE will remain a central focus in the group’s regional growth strategy in the coming years.